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Confessions of the Pricing Man

How Price Affects Everything
BuchKartoniert, Paperback
221 Seiten
Englisch
Springererschienen am27.10.20151st ed. 2015
The world´s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer.In all walks of life, we constantly make decisions about whether something is worth our money or our time, or try to convince others to part with their money or their time.mehr
Verfügbare Formate
BuchKartoniert, Paperback
EUR35,30
E-BookPDF1 - PDF WatermarkE-Book
EUR35,30

Produkt

KlappentextThe world´s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer.In all walks of life, we constantly make decisions about whether something is worth our money or our time, or try to convince others to part with their money or their time.
Details
ISBN/GTIN978-3-319-20399-7
ProduktartBuch
EinbandartKartoniert, Paperback
Verlag
Erscheinungsjahr2015
Erscheinungsdatum27.10.2015
Auflage1st ed. 2015
Seiten221 Seiten
SpracheEnglisch
Gewicht404 g
IllustrationenXV, 221 p. 43 illus., 17 illus. in color.
Artikel-Nr.15605897
Rubriken
GenreWirtschaft
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Inhalt/Kritik

Inhaltsverzeichnis
Preface: Confessions.- Chapter 1 My first painful encounters with prices.- Chapter 2 Everything revolves around price.- Chapter 3 The strange psychology of pricing.- Chapter 4 Price positioning: High or Low.- Chapter 5 Prices and profit.- Chapter 6 Prices and decisions.- Chapter 7 Price differentiation: The high art.- Chapter 8 Innovations in pricing.- Chapter 9 Pricing in crises and price wars.- Chapter 10 What the CEO needs to do.mehr
Kritik
mehr

Autor

Hermann Simon is Chairman of Simon-Kucher & Partners Strategy & Marketing Consultants, which has 27 offices in 22 countries. He is the world's leading authority on pricing.

Simon was a professor of business administration and marketing at the Universities of Mainz (1989-1995) and Bielefeld (1979-1989). He was also a visiting professor at Harvard Business School, Stanford, London Business School, INSEAD, Keio University in Tokyo and the Massachusetts Institute of Technology. He studied economics and business administration at the universities of Bonn and Cologne. He received his diploma (1973) and his doctorate (1976) from the University of Bonn. He has received numerous international awards and honorary doctorates and was voted the most influential management thinker in German-speaking countries after the late Peter Drucker.