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Aerospace Marketing Management

A Handbook for the Entire Value Chain - Previously published in hardcover
BuchKartoniert, Paperback
590 Seiten
Englisch
Springererschienen am17.09.2016Softcover reprint of the original 1st ed. 2014
This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector.mehr
Verfügbare Formate
BuchGebunden
EUR213,99
BuchKartoniert, Paperback
EUR213,99
BuchGebunden
EUR80,24
BuchKartoniert, Paperback
EUR80,24
E-BookPDF1 - PDF WatermarkE-Book
EUR80,24
E-BookPDF1 - PDF WatermarkE-Book
EUR213,99

Produkt

KlappentextThis book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector.
ZusammenfassungThis book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools in the aeronautics sector. It deals with the whole value chain, both civil and defense, from parts, engine through airframers to airlines and airports.
Details
ISBN/GTIN978-3-319-37758-2
ProduktartBuch
EinbandartKartoniert, Paperback
Verlag
Erscheinungsjahr2016
Erscheinungsdatum17.09.2016
AuflageSoftcover reprint of the original 1st ed. 2014
ReiheManagement for Professionals
Seiten590 Seiten
SpracheEnglisch
Gewicht908 g
IllustrationenXV, 590 p. 375 illus.
Artikel-Nr.40124916
Rubriken
GenreWirtschaft

Inhalt/Kritik

Inhaltsverzeichnis
1. Marketing in the aeronautics industry.- 2. The Individual and Organizational Purchase.- 3. Business Marketing Intelligence.- 4. Market Segmentation and Positioning.- 5. Marketing and Sales Action Plan.- 6. Innovation and Product Management.- 7. Marketing of Services.- 8. Pricing Policy.- 9. Selecting Distribution Channels and Sales Team Management.- 10. Project Marketing.- 11. Communication Policy.- 12. Selecting Media.- 13. Brand Management.- 14. Building Loyalty: Maintenance, Customer Training and Offsets.- 15. Alliance Strategies.mehr

Schlagworte

Autor

Dr. Philippe Malaval graduated from Toulouse Business School has a PhD in Management from Toulouse University. A Professor of Marketing at TBS (France), he worked for 12 years in the industrial sector and is today a consultant to numerous companies. He is a member of the French Association of Marketing (AFM) and is the author of several academic articles and reference books published in several languages including 'Business to Business Marketing', 'Pentacom', 'BtoB Brands', among others. In charge of the marketing program of the Aerospace MBA (TBS), he teaches at other institutions such as the Engineering School of Aeronautics & Space, and in diverse American and English MBA programs. More information available at www.philippemalaval.comChristophe Bénaroya graduated from Toulouse Business School and as a Professor of Marketing, he is leading the 'B2B Management' option in Barcelona (Spain) and is in charge of the 'M2C' English Track. Grounded into his consultant experience in the aerospace sector, his research activities gave birth to the publishing of articles in academic journals, and to several books (jointly with Philippe Malaval), in France, in the USA and in China. He is mostly lecturing in 'pro' and 'executive' programs, both in French or in English, ongoing vocational training, MBAs. More information available at www.christophe-benaroya.frThanks to his international background in the aviation industry (airline, aerospace, ground handling and travel distribution), Jonathan Aflalo recently led the development of a Strategic Intelligence department within the world's major ground handler, Swissport. Jonathan Aflalo holds a private pilot license and is a speaker at international conferences. More information available at www.jonathanaflalo.com
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