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Older Tourist Behavior and Marketing Tools

BuchGebunden
176 Seiten
Englisch
Springererschienen am18.04.20171st ed. 2017
This book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists.mehr
Verfügbare Formate
BuchGebunden
EUR139,09
BuchKartoniert, Paperback
EUR96,29
E-BookPDF1 - PDF WatermarkE-Book
EUR96,29

Produkt

KlappentextThis book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists.
Zusammenfassung
Provides a comprehensive analysis of older tourists behavior

Explores challenges and opportunities created by an ageing population

Presents informative examples and original research based on real-world case studies

Combines an academic and a practitioner perspective

Includes supplementary material: sn.pub/extras
Details
ISBN/GTIN978-3-319-47734-3
ProduktartBuch
EinbandartGebunden
Verlag
Erscheinungsjahr2017
Erscheinungsdatum18.04.2017
Auflage1st ed. 2017
ReiheTourism, Hospitality & Event Management
Seiten176 Seiten
SpracheEnglisch
Gewicht467 g
IllustrationenXVI, 176 p. 7 illus., 3 illus. in color.
Artikel-Nr.15679589
Rubriken
GenreWirtschaft

Inhalt/Kritik

Inhaltsverzeichnis
Part I Defining the older tourist market.- 1 Population aging: challenges and opportunities for the tourism industry.- 2 Segmentation approaches to older tourists.- Part II Older tourist behavior: the demand-side perspective.- 3 Older tourists' travel planning behavior.- 4 Information and Communication Technologies: impacts on older tourists´ behavior.- 5 Hospitality and older tourists: a focus on accommodation choices.- Part III Marketing to older tourists: the supply-side perspective. 6 Understanding marketing approaches to older tourists: a selection of case studies.- 7 Strategic and operational marketing tools for older tourists.mehr

Schlagworte

Autor

Vania Vigolo is Assistant Professor in Management in the Department of Business Administration, University of Verona, Italy. She holds a Degree in Foreign Literatures and Languages, with a specialization in tourism management, from the University of Verona (2004) and a PhD in Marketing for Business Strategy from the University of Bergamo, Italy (2008). Her research interests include tourism marketing and management, services marketing, and branding issues, and she has published on these topics in various national and international journals. She has acted as a reviewer for a number of journals and several international conferences.
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Vigolo, Vania