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Bernard Shaw and Modern Advertising

Prophet Motives
BuchGebunden
181 Seiten
Englisch
Springererschienen am26.06.20181st ed. 2018
This book charts how promotional campaigns in which Bernard Shaw participated were key crucibles within which agency and personality could re-negotiate their relationship to one another and to the consuming public.mehr
Verfügbare Formate
BuchGebunden
EUR80,24
BuchKartoniert, Paperback
EUR32,09
E-BookPDF1 - PDF WatermarkE-Book
EUR32,09

Produkt

KlappentextThis book charts how promotional campaigns in which Bernard Shaw participated were key crucibles within which agency and personality could re-negotiate their relationship to one another and to the consuming public.
Details
ISBN/GTIN978-3-319-78627-8
ProduktartBuch
EinbandartGebunden
Verlag
Erscheinungsjahr2018
Erscheinungsdatum26.06.2018
Auflage1st ed. 2018
ReiheBernard Shaw and His Contemporaries
Seiten181 Seiten
SpracheEnglisch
Gewicht382 g
IllustrationenIX, 181 p. 8 illus.
Artikel-Nr.44486865

Inhalt/Kritik

Inhaltsverzeichnis
1. Introduction: Press as Corrected, G.B.S. .- 2. Prescription and Petrifaction: Proprietary Medicine, Health Marketing, and Misalliance.- 3.  The Shadow of Disrepute : G.B.S. and Testimonial Marketing.- 4.  The Biggest Scoop in Advertising History : Personality Marketing, G.B.S., and the Near-Testimonial.- 5.  Those Magic Initials, GBS : Copywriting for the Irish Clipper.mehr

Schlagworte

Autor

Christopher Wixson is Professor of English and Theatre Arts at Eastern Illinois University, USA. He teaches advanced courses in early modern drama and modernism, script analysis and dramaturgy, and general education courses in writing and literature. He has published widely on twentieth-century British and American drama and is General Editor of SHAW: The Journal of Bernard Shaw Studies.