Produkt
KlappentextForget the image of giant corporations conquering international markets. The mini-multinational is emerging as a powerful force. These smaller companies bypass the traditional path to global dominance, opting for a "think global, act local" approach. They leverage technology and remote talent to establish a presence in multiple countries, often focusing on niche markets. While lacking the size of traditional multinationals, mini-multinationals are agile and adaptable. They can quickly respond to local needs and capitalize on opportunities before larger players catch on. Their success story challenges the one-size-fits-all model of internationalization, demonstrating that global ambitions can start small and scale rapidly
Details
ISBN/GTIN978-3-384-23243-4
ProduktartBuch
EinbandartKartoniert, Paperback
Verlag
Erscheinungsjahr2024
Erscheinungsdatum18.05.2024
Seiten132 Seiten
SpracheEnglisch
Gewicht234 g
Artikel-Nr.16927382
Rubriken
GenreWirtschaft