Produkt
KlappentextConsulting experience and a feeling for trends is the basis for this book, written by the global Head of consulting firm Arthur D. Little. Seven trends form the framework for a book that tells about recent insights, ideas and approaches to innovation in different contexts and under different perspectives. The author is sure that innovation still has a lot in stock for companies who are open to it and willing to change. Many different influences and trends ask for new ideas and the author found many examples were these trends have been used successfully by companies around the world. Readers will profit from the examples and case studies. The more they understand what will be going on in the mid and long term, the more they are enabled to prepare and act accordingly.
ZusammenfassungJahrelange Beratungserfahrung und ein Gespür für Trends sind Grundlage dieses Buches von Michael Träm, Global CEO des Beratungsunternehmens Arthur D. Little. Anhand von sieben Trends stellt das Buch Einsichten, Ideen und Herangehensweisen rund um das Thema Innovation vor.
Details
ISBN/GTIN978-3-527-50522-7
ProduktartBuch
EinbandartGebunden
Verlag
Erscheinungsjahr2009
Erscheinungsdatum16.12.2009
Auflage1. Auflage
Seiten208 Seiten
SpracheEnglisch
Gewicht340 g
Artikel-Nr.11172825
Rubriken
GenreWirtschaft