Hugendubel.info - Die B2B Online-Buchhandlung 

Merkliste
Die Merkliste ist leer.
Bitte warten - die Druckansicht der Seite wird vorbereitet.
Der Druckdialog öffnet sich, sobald die Seite vollständig geladen wurde.
Sollte die Druckvorschau unvollständig sein, bitte schliessen und "Erneut drucken" wählen.

Price Elasticity

Research on Magnitude and Determinants. Dissertationsschrift
BuchGebunden
185 Seiten
Englisch
Peter Langerschienen am28.10.2014
Price management has a high importance within the marketing field. Price is by far the most sensitive profit lever that managers can influence. Reflecting the academic and managerial need, the research objective is to gain a comprehensive understanding in two areas: the magnitude of price elasticity and the determinants of price elasticity.mehr

Produkt

KlappentextPrice management has a high importance within the marketing field. Price is by far the most sensitive profit lever that managers can influence. Reflecting the academic and managerial need, the research objective is to gain a comprehensive understanding in two areas: the magnitude of price elasticity and the determinants of price elasticity.
Details
ISBN/GTIN978-3-631-64705-9
ProduktartBuch
EinbandartGebunden
Erscheinungsjahr2014
Erscheinungsdatum28.10.2014
ReiheSchriften zu Marketing und Handel
Reihen-Nr.16
Seiten185 Seiten
SpracheEnglisch
Gewicht440 g
Artikel-Nr.33045331
Rubriken
GenreWirtschaft

Inhalt/Kritik

Inhaltsverzeichnis
Contents: Price Elasticity - Demand - Profit - Price - Academic Publications - Consulting Projects - Consulting Project Data - Price Sensitivity - Multiple Linear Regression - Stepwise Regression - Price Response Function - Amoroso-Robinson Relation.mehr

Autor

Evelyn Friedel studied Business Administration at the University of Mannheim (Germany) and at Pepperdine University in Malibu (USA). She concentrated her studies in Marketing, International Management and Business Psychology. After having worked as a strategy and pricing consultant in Germany and the USA, she is currently engaged as a Strategic Pricing Manager in the healthcare industry.
Weitere Artikel von
Friedel, Evelyn