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What Do We Really Know About Herta Herzog?

Exploring the Life and Work of a Pioneer of Communication Research
BuchGebunden
179 Seiten
Englisch
Peter Langerschienen am05.10.2016
The book explores in-depth the life and work of Herta Herzog (1910-2010), an Austrian-American social psychologist. The chapters written by international scholars for the first time show the amazing scope of Herzog´s work as both, one of the founders of empirical communication research and the "grand dame" of market and motivation research.mehr

Produkt

KlappentextThe book explores in-depth the life and work of Herta Herzog (1910-2010), an Austrian-American social psychologist. The chapters written by international scholars for the first time show the amazing scope of Herzog´s work as both, one of the founders of empirical communication research and the "grand dame" of market and motivation research.
Details
ISBN/GTIN978-3-631-67361-4
ProduktartBuch
EinbandartGebunden
Erscheinungsjahr2016
Erscheinungsdatum05.10.2016
Seiten179 Seiten
SpracheEnglisch
Gewicht330 g
Illustrationen3 Abb.
Artikel-Nr.39649712
Rubriken
GenreWirtschaft

Inhalt/Kritik

Inhaltsverzeichnis
Herta Herzog - Social psychology - Radio and TV research - Soap opera - Uses and gratifications approach - Focus group interview - Figure drawing - Market and motivation research - Advertising - McCann Erickson - Biography - Early women in communication science - History of media and communication researchmehr
Kritik
«Overall, [the book] is a fine tribute to an assiduous and innovative media scholar who contribution to communications research has been too often and for too long under-acknowledged.»
(European Journal of Communication, 32/5 2017)mehr

Schlagworte

Autor

Elisabeth Klaus is Professor of Communication at the University of Salzburg (Austria). She earned her PhD at Notre Dame, IN (USA)

Josef Seethaler is Deputy Director of the Institute for Comparative Media and Communication Studies at the Austrian Academy of Sciences and the Alpen-Adria University
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Herausgegeben von Klaus, Elisabeth