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Digital Challenges and Strategies in a Post-Pandemic World

BuchKartoniert, Paperback
312 Seiten
Englisch
Peter Langerschienen am19.07.2022
Augmented Reality. Mobile Marketing. New Role of HR. Blockchains. Legal Business. Monitoring Corporate Reputation. Controlling. Digital Maturity Models for SMEs. Social Sustainability. Robo-Advisors vs. Human Financial Advisors.mehr

Produkt

KlappentextAugmented Reality. Mobile Marketing. New Role of HR. Blockchains. Legal Business. Monitoring Corporate Reputation. Controlling. Digital Maturity Models for SMEs. Social Sustainability. Robo-Advisors vs. Human Financial Advisors.
Details
ISBN/GTIN978-3-631-86406-7
ProduktartBuch
EinbandartKartoniert, Paperback
Erscheinungsjahr2022
Erscheinungsdatum19.07.2022
Seiten312 Seiten
SpracheEnglisch
MasseBreite 148 mm, Höhe 210 mm, Dicke 17 mm
Gewicht406 g
Artikel-Nr.50948672
Rubriken
GenreWirtschaft

Inhalt/Kritik

Inhaltsverzeichnis
Ela Sibel Bayrak MeydanoÄlu, Margareta Teodorescu, Müge Klein : The Impact of Blockchain on the Marketing Mix Elements: A Literature Review - IÅıl Ketan, Alexander Dreyer, Dilek Zamantılı Nayır : Video-on-Demand Platforms: A Preliminary Study on Preferences and Prospective Binge Behaviour - Ä°lke Kocamaz, Bilal Dede : Digital Marketing Trends during the Covid 19 Outbreak: Entrepreneurship Perspectives and Turkish SME Cases from the Young Businessmen Association of Turkey (TUGIAD) as Evidence from an Emerging Economy - Elif Ceren Yıldız, TaÅkın DirÅehan : Blockchain Technology as a Solution to the Bullwhip Effect - Mehmet Ali TaÅ, Batin Latif Aylak, Damla Durak UÅar : Investigating the Effects of Digital Challenges and Strategies in Post-Pandemic Era on Supply Chain Management - Ahmet TuÄrul TuÄer : Understanding Artificial Intelligence in Service during the Post Pandemic Period - Müge Klein, Sevgin Batuk Ünlü, Selin Karaca VarinlioÄlu, Merve Ahter Dede : Factors Affecting Work-Family Conflict in the Digital Work Environment - Alev Özer Torgalöz, Pınar Yozgatlı Özbilen, Deniz Mat Artun : Family-Work Conflict and Job Performance during Remote Working: Does Technostress Mediate this Relationship? - ÇiÄdem Vatansever, Meltem Sezer Özata, Ayça Ünsever : Transformation of Home into Workspace for Women during Covid-19 Pandemic: Expression of Work and Non-work Life Balance on Social Media - Ulrich Tamm, Rainer Lenz : Significance of the Governance of Blockchain Systems - Hüseyin Hayri NuroÄlu : Digital Challenges in the Governance of Business Networks in the Post-Pandemic Era - Seyfullah Selimefendigil, Hakan GüzeloÄlu, Çiydem Çatak : Cryptocurrencies and Blockchain Technology: Investigating the Relationship between Bitcoin and Financial Markets - Mehmet Hakan Özdemir, Tolga TuzcuoÄlu, Erencan Yavrucu : The Asset Allocation Preferences of Mutual Fund Managers in the Pre-Pandemic and Post-Pandemic Periods - Kersten Kellermann : Mind the Gap: Why Germany Should Invest More in its Future - Elif Posos Devrani : Digitalizing Family: Digital Parenting during the Covid-19 Pandemic - Sven Packmohr, Henning Brink : Research-based Learning during a Pandemic - Findings from a Course on Business Informatics Conducting Research on Barriers to Digital Transformation - Axel Benning, Abdulmuttalip Erduran : Legal Challenges due to the Pandemic Impacts .mehr

Autor

Ela Sibel Bayrak MeydanoÄlu is a full professor of marketing at Turkish-German Universityin Istanbul. Her research areas are digital marketing and digital transformation.Dilek Zamantılı Nayır is a management scholar at Turkish German University. Shepublished in the Journal of International Management, the Journal of Knowledge Management,International Business Review.Müge Klein is a professor for management at the Turkish-German University. Shereceived her Ph.D. degree from the Technical University of Karlsruhe. Her currentresearch area is digital transformation.Rıza Öztürk has been a professor for statistic and mathematic at UAS Bielefeld since2007. Previously, he had held a high-ranking position in one of the largest germantelecommunication companies.
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