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Reputation Capital

Building and Maintaining Trust in the 21st Century
BuchKartoniert, Paperback
408 Seiten
Englisch
Springererschienen am04.11.2014
This volume offers concrete strategies and management rules for investing in, earning and keeping reputation capital safe in unpredictable and complicated markets. It presents enlightening insights from a wide variety of key industries.mehr
Verfügbare Formate
BuchKartoniert, Paperback
EUR53,49
BuchGebunden
EUR53,49
E-BookPDF1 - PDF WatermarkE-Book
EUR53,49

Produkt

KlappentextThis volume offers concrete strategies and management rules for investing in, earning and keeping reputation capital safe in unpredictable and complicated markets. It presents enlightening insights from a wide variety of key industries.
Details
ISBN/GTIN978-3-642-42446-5
ProduktartBuch
EinbandartKartoniert, Paperback
Verlag
Erscheinungsjahr2014
Erscheinungsdatum04.11.2014
Seiten408 Seiten
SpracheEnglisch
Gewicht640 g
IllustrationenXI, 408 p.
Artikel-Nr.33433925
Rubriken
GenreWirtschaft

Inhalt/Kritik

Inhaltsverzeichnis
Reputation capital Building and maintaining trust in the 21st century.- I: Reputation in the 21st century - Good or evil?.- Trust and reputation in the age of globalisation.- Reputation or: How I learned to stop worrying and love the market.- II: The business case for reputation.- Recognition or rejection #x2013; How a company#x2019;s reputation influences stakeholder behaviour.- What#x2019;s measurable gets done #x2013; Communication controlling as a prerequisite for a successful reputation management.- The role of corporate and personal reputations in the global war for talent.- The CSR myth: true beauty comes from within.- The Brussels reputation story #x2013; the interplay of public affairs and reputation.- III: The 21st century of reputation crisis.- Managing reputational risk #x2013; A cindynic approach.- Managing reputational risk #x2013; Case studies.- Managing reputational risk #x2013; From theory to practice.- Reputation and regulation.- Measuring risks to reputation.- Crisismanagement in the media society #x2013; Communicative integrity as the key to safeguarding reputation in a crisis.- Getting the stain out of #x201C;sustainable brands#x201D;.- #x201C;Our reputation is at stake#x201D; #x2013; Corporate communications in the light of the global economic downturn.- IV: New perspectives for reputation management.- Community reputation communicates change to the world.- EU accession: Turkey#x2019;s reputation on its journey towards EU membership.- Consistency: a proven reputation strategy. How companies can optimise their message.- The Agora of the 21st century: On the invention of many-to-one communication.- The leader#x2019;s role in managing reputation.- Coca-Cola Hellenic reputation case study.- Never underestimate the importance of details.- Is there no prescription? Reputation in the pharmaceutical industry.- V: Reputation strategies for the 21st century.- Who wants to be a millionaire? Investment strategies for reputation management in the 21st century.mehr

Autor


Joachim Klewes is Senior Partner of Pleon and an associate professor at the Heinrich Heine University Duesseldorf. His over 25 years of expertise include major assignments in the fields of organisational consulting, corporate change and crisis management, as well as corporate communications. He is a founding partner of the opinion research institute com.X and a frequent writer, publisher and speaker.

Robert Wreschniok  is a Senior Consultant at Pleon and is responsible for Reputation Management and Stakeholder Dialogue. After completing his M.A. in International Relations he received a certification for Strategic Foundation Management from the University of Basel. He is a board member of the European Centre for Reputation Studies and Spokesman of the Private Institute of Foundation Law.

Pleon is Europe's leading communications consultancy, creating and implementing strategies for private and public sector organisations around the world. The agency has 33 branded offices with more than 1,000 employees in 16 European countries and associate agencies in ten countries across Europe, the Middle East and Africa. Pleon was recently named "European Consultancy of the Year" by the Holmes Report

Joachim Klewes is Senior Partner of Pleon and an associate professor at the Heinrich Heine University Duesseldorf. His over 25 years of expertise include major assignments in the fields of organisational consulting, corporate change and crisis management, as well as corporate communications. He is a founding partner of the opinion research institute com.X and a frequent writer, publisher and speaker.

Ralf Langen is Managing Partner of Pleon Germany and European Head of Pleon´s Change & Transformation Practice. He has been a communications management professional for more than 15 years both on the industry side and as a consultant. He specialises in change management, and crisis and issues management. He is also the founder and chairman of the European Centre for Reputation Studies (ECRS).

Pleon is Europe's leading communications consultancy, creating and implementing strategies for private and public sector organisations around the world. The agency has 33 branded offices with more than 1,000 employees in 16 European countries and associate agencies in ten countries across Europe, the Middle East and Africa. Pleon was recently named "European Consultancy of the Year" by the Holmes Report and "Best Public Relations Agency" in The 2008 International Business Awards.