Hugendubel.info - Die B2B Online-Buchhandlung 

Merkliste
Die Merkliste ist leer.
Bitte warten - die Druckansicht der Seite wird vorbereitet.
Der Druckdialog öffnet sich, sobald die Seite vollständig geladen wurde.
Sollte die Druckvorschau unvollständig sein, bitte schliessen und "Erneut drucken" wählen.

Shaping the Future of Your Business

How To Enable Your Organisation To Manage Market Changes and Crises
BuchGebunden
197 Seiten
Englisch
Springererschienen am21.03.20221st ed. 2022
As an entrepreneur - and especially leading a medium-sized company - can you prepare for the future in a targeted manner? Which methods work and where do you succumb to classic thinking errors when planning for the future? This book shows how companies can develop viable future scenarios for their own market in order to remain successful and profitable in the future. Anyone who thought they were operating in a stable market and were prepared for crises was proven wrong by the Corona pandemic. But even less dramatic influences such as technological disruption, side attacks by competitors from outside the industry or end-of-life scenarios are massively changing the environment of companies and demand - at the latest now! - a rethink.In this completely revised 2nd edition, the author shows why early planning for the future can be decisive for success, why one should not rely on experience and intuition, and which mistakes should be avoided. In addition, he explains which tools can be used and put together to form a well-founded process with which future, but also crisis, management can be creatively planned.A useful guide for managing directors, executives, marketing managers and planners in medium-sized companies - with helpful tips, illustrative examples and an individually adaptable template for a future workshop.This book is a translation of the original German 2nd edition Zukunftsmanagement für den Mittelstand by Heino Hilbig, published by Springer Fachmedien Wiesbaden GmbH, part of Springer Nature in 2020. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors.mehr
Verfügbare Formate
BuchGebunden
EUR85,59
BuchKartoniert, Paperback
EUR60,98
E-BookPDF1 - PDF WatermarkE-Book
EUR60,98

Produkt

KlappentextAs an entrepreneur - and especially leading a medium-sized company - can you prepare for the future in a targeted manner? Which methods work and where do you succumb to classic thinking errors when planning for the future? This book shows how companies can develop viable future scenarios for their own market in order to remain successful and profitable in the future. Anyone who thought they were operating in a stable market and were prepared for crises was proven wrong by the Corona pandemic. But even less dramatic influences such as technological disruption, side attacks by competitors from outside the industry or end-of-life scenarios are massively changing the environment of companies and demand - at the latest now! - a rethink.In this completely revised 2nd edition, the author shows why early planning for the future can be decisive for success, why one should not rely on experience and intuition, and which mistakes should be avoided. In addition, he explains which tools can be used and put together to form a well-founded process with which future, but also crisis, management can be creatively planned.A useful guide for managing directors, executives, marketing managers and planners in medium-sized companies - with helpful tips, illustrative examples and an individually adaptable template for a future workshop.This book is a translation of the original German 2nd edition Zukunftsmanagement für den Mittelstand by Heino Hilbig, published by Springer Fachmedien Wiesbaden GmbH, part of Springer Nature in 2020. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors.
Zusammenfassung
Practice-oriented future planning for SMEs

Future management in SMEs explained in a scientifically sound manner

With concrete assistance for pragmatic in-house solutions
Details
ISBN/GTIN978-3-658-35348-3
ProduktartBuch
EinbandartGebunden
Verlag
Erscheinungsjahr2022
Erscheinungsdatum21.03.2022
Auflage1st ed. 2022
Seiten197 Seiten
SpracheEnglisch
IllustrationenXVIII, 197 p. 1 illus.
Artikel-Nr.49920316
Rubriken
GenreWirtschaft

Inhalt/Kritik

Inhaltsverzeichnis
Foreword by Olaf Mergili, CEO of Microplex Printware AG.- Management in medium-sized companies as a bottleneck?.- How innovative are medium-sized companies?.- About the (in)probability of being able to predict the future: Typical thinking errors, the role of chance in planning and why waiting is nevertheless not a serious option.- What SMEs can learn from other companies - or not (cases): the deep fall, tunnel vision, retreat instead of innovation, making the future an issue.- Preparing for the future: evolution - revolution - disruption?.- The swarm, the swarm bird and the consultant.- Ten steps to your own vision of the future.- Process and workshop design: a do-it-yourself guide.- Encore: The future process as a basis for crisis management.mehr

Schlagworte

Autor

Heino Hilbig, management consultant and keynote speaker, worked for almost 30 years in technology-driven companies, dealing with innovation management and strategies for marketing and sales. Two more of his management related books have also been published by Springer Gabler.