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Developing International Strategies

BuchGebunden
218 Seiten
Englisch
Springererschienen am21.09.20162. Aufl.
This book focuses on the development of strategies for the successful internationalization of large and medium-sized companies. Becoming international offers important opportunities for companies of all sizes, but in an increasingly complex environment, the strategic planning involved is also a challenge.mehr
Verfügbare Formate
BuchKartoniert, Paperback
EUR64,15
BuchGebunden
EUR80,24
BuchKartoniert, Paperback
EUR53,49
E-BookPDF1 - PDF WatermarkE-Book
EUR60,98
E-BookPDF1 - PDF WatermarkE-Book
EUR53,49

Produkt

KlappentextThis book focuses on the development of strategies for the successful internationalization of large and medium-sized companies. Becoming international offers important opportunities for companies of all sizes, but in an increasingly complex environment, the strategic planning involved is also a challenge.
ZusammenfassungThis book helps medium-sized companies adapt to the challenges and take advantage of the opportunities of the growing international business climate. The authors offer practical, usable advice on production, sourcing and strategic planning.
Details
ISBN/GTIN978-3-662-53122-8
ProduktartBuch
EinbandartGebunden
Verlag
Erscheinungsjahr2016
Erscheinungsdatum21.09.2016
Auflage2. Aufl.
Seiten218 Seiten
SpracheEnglisch
Gewicht470 g
IllustrationenXVIII, 218 p. 93 illus.
Artikel-Nr.38669327
Rubriken
GenreWirtschaft

Inhalt/Kritik

Inhaltsverzeichnis
Introduction.- Internationalization: Facts and Figures About Internationalization at the Macro Level.- Facts and Figures About Internationalization at the Company Level.- Reasons of the Internationalization of Companies.- Generell Strategic Planning and Its Importance for Going International.- General Strategic Planning as the Starting Point for Going International for New Markets.- General Strategic Planning as the Starting Point for Going International for Production and Sourcing.- Going International for New Markets: Overview of the Planning Process for Going International for New Markets.- Determining the Target Markets.- Determining the Market Entry Modes.- Developing the Strategy and the Project Plans.- Going International for Production and Sourcing: Overview of the Planning Process for Going International for Production and Sourcing.- Determining a Framework for Going International for Production and Sourcing.- Determining Suitable Location - Operation Mode Combinations.- Developing the Strategy and the Project Plans.- Strategic Challenges of International Companies: Determining the Generic International Strategy.- Determining the Differentiation-Standardization Level of the Market Offer.- Determining the Operations Strategy.mehr

Schlagworte

Autor


Prof. Dr. Rudolf Grünig is Professor of Business Administration at the University of Fribourg and Lecturer in Strategic Management in various postgraduate programs in Switzerland and abroad. He is also member of the Board or strategy consultant for different Swiss companies.


Prof. Dr. Dirk Morschett holds the Chair for International Management - Liebherr/Richemont Endowed Chair at the University of Fribourg, Switzerland. He also teaches in various postgraduate programs in Switzerland and abroad.