Produkt
KlappentextTourists' expectations are increasingly complex and sophisticated. They are now seeking meaningful and more stimulating experiences from tourism providers. By combining Gamification with Experience Design the Gamification in Tourism book provides a comprehensive and novel approach on how to design such experiences. With its Memorable Experience Design framework and practical case studies the book should help tourism providers shift their thinking as to what they can offer in order to cater to the new needs of their guests.
Details
ISBN/GTIN978-3-7347-5967-3
ProduktartBuch
EinbandartKartoniert, Paperback
Verlag
Erscheinungsjahr2015
Erscheinungsdatum10.09.2015
Seiten188 Seiten
SpracheEnglisch
Gewicht279 g
Artikel-Nr.35012946
Rubriken
GenreWirtschaft