Produkt
KlappentextThis breviary likewise addresses students as well as practitioners that are active in quantitative market research and applied statistics and data analysis in particular. It provides a pragmatic summary of all the most commonly implemented statistical methods and their implementation in the standard software package SPSS.Aside from an overview over the different methods, their practical use and support in interpreting the results the breviary provides a decision support sheet for finding the most suitable method to solve specific problems. It is completed by a set of video tutorials demonstrating the different methods in practical applications.The breviary supports practitioners in market research as a comprehensive reference book as well as students in their data analyses during term papers of theses.
Details
ISBN/GTIN978-3-7481-3134-2
ProduktartBuch
EinbandartKartoniert, Paperback
Verlag
Erscheinungsjahr2018
Erscheinungsdatum10.10.2018
Seiten44 Seiten
SpracheEnglisch
MasseBreite 148 mm, Höhe 210 mm, Dicke 4 mm
Gewicht79 g
Artikel-Nr.45866318
Rubriken
GenreWirtschaft