Einband gross Market Entry Strategies in Eastern Europe in the Context of the European Union

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Market Entry Strategies in Eastern Europe in the Context of the European Union

An Empirical Research into German Firms entering the Polish Market. Diss. Forew. by Joanna Pietrzak

von

Klug, Michael

BuchKartoniert, Paperback

202 Seiten

Englisch

Gablererschienen am26.10.2006

There are many reasons why firms decide to extend their business operations by entering foreign markets. Whether it is a defensive step aimed at avoiding the consequences of saturating domestic markets or an offensive strategy based on the expectations of unusual profits, the most common market entry drivers are widely discussed and understood.mehr

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KlappentextThere are many reasons why firms decide to extend their business operations by entering foreign markets. Whether it is a defensive step aimed at avoiding the consequences of saturating domestic markets or an offensive strategy based on the expectations of unusual profits, the most common market entry drivers are widely discussed and understood.

Details

ISBN/GTIN978-3-8350-0494-8

ProduktartBuch

EinbandartKartoniert, Paperback

Verlag

Gabler

Erscheinungsjahr2006

Erscheinungsdatum26.10.2006

Seiten202 Seiten

SpracheEnglisch

Gewicht288 g

IllustrationenXVII, 202 p.

Artikel-Nr.10729769

Rubriken

GenreWirtschaft

Inhalt/Kritik

Inhaltsverzeichnis

Analysis of Theoretical Approaches to Strategic Issues.- Practical Options for Investors considering Market Entries.- The European Union from the Perspective of a Business Investor.- The Polish Market - Opportunities and Challenges for German Investors.- Factors determining Market Entry Policy of chosen German Companies - An Empirical Study.- Conclusions from Empirical Findings and Verification of Hypotheses.mehr