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Dietrich Mateschitz: Wings for People and Ideas

Red Bull and Viktor Frankl's search for meaning
BuchGebunden
220 Seiten
Englisch
Die Gestalten Verlagerschienen am17.10.2023
From the outside, logotherapy and Red Bull seem to have little in common. Yet both worlds are based on the same principles: freedom, self-responsibility, and an unwavering creative drive. Volker Viechtbauer, long-time confidant of Dietrich Mateschitz, shows us how Frankl's humanism aligns with the Red Bull founder's philosophy of life. With this, he not only provides insight into the culture of Red Bull, but also highlights how Frankl laid the foundation for purpose- and talent-oriented entrepreneurship and a modern working world defined by self-responsibility.mehr
Verfügbare Formate
BuchGebunden
EUR26,00
E-BookEPUBePub WasserzeichenE-Book
EUR20,99

Produkt

KlappentextFrom the outside, logotherapy and Red Bull seem to have little in common. Yet both worlds are based on the same principles: freedom, self-responsibility, and an unwavering creative drive. Volker Viechtbauer, long-time confidant of Dietrich Mateschitz, shows us how Frankl's humanism aligns with the Red Bull founder's philosophy of life. With this, he not only provides insight into the culture of Red Bull, but also highlights how Frankl laid the foundation for purpose- and talent-oriented entrepreneurship and a modern working world defined by self-responsibility.
Zusammenfassung"Wings for People and Ideas" ("Flügel für Menschen und Ideen") shows us how Viktor Frankl influenced Dietrich Mateschitz, the founder of Red Bull. It combines the history and philosophy of entrepreneurship into a unique and inspiring way.
Details
ISBN/GTIN978-3-96704-129-3
ProduktartBuch
EinbandartGebunden
Erscheinungsjahr2023
Erscheinungsdatum17.10.2023
Seiten220 Seiten
SpracheEnglisch
Gewicht394 g
Artikel-Nr.52866651
Rubriken
GenreWirtschaft