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New Solutions in Online Qualitative Research

Trends, methods and tools - Großformatiges Paperback. Klappenbroschur
BuchKartoniert, Paperback
164 Seiten
Englisch
GlobeEditerschienen am13.11.2023
The aim of our book is to provide an insight into the changes in the field of qualitative marketing research, i.e., the continuous growing significance of online methods. In the book, we first present the drivers of change, i.e., the technological trends that have the greatest impact on this process. We also present in detail novel online qualitative research methods that are a response to the technological challenges, as well as tools that are a great help in planning, conducting and analyzing the results of this type of research.mehr

Produkt

KlappentextThe aim of our book is to provide an insight into the changes in the field of qualitative marketing research, i.e., the continuous growing significance of online methods. In the book, we first present the drivers of change, i.e., the technological trends that have the greatest impact on this process. We also present in detail novel online qualitative research methods that are a response to the technological challenges, as well as tools that are a great help in planning, conducting and analyzing the results of this type of research.
Details
ISBN/GTIN978-620-6-79339-7
ProduktartBuch
EinbandartKartoniert, Paperback
Verlag
Erscheinungsjahr2023
Erscheinungsdatum13.11.2023
Seiten164 Seiten
SpracheEnglisch
Artikel-Nr.16781288
Rubriken
GenreWirtschaft

Autor