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Marketing strategies in the digital era

Case of community microenterprises - Großformatiges Paperback. Klappenbroschur
BuchKartoniert, Paperback
76 Seiten
Englisch
Our Knowledge Publishingerschienen am29.05.2024
The book 'Digital Marketing Strategies for Artisans of Ecological Jewelry' addresses the relationship between marketing strategies and increased sales in microenterprises in native communities of Rio Negro. With a quantitative approach and a non-experimental design, the research focuses on strategies applied at a descriptive level, with a correlational character and a cross-sectional temporal scope. The study is based on a non-probabilistic census sample of 23 artisans, using personal surveys and questionnaires as instruments. The results reveal a moderate limitation of 0.538, with 11% of artisans employing strategies favorably, 57% moderately favorably, and 32% unfavorably.This book offers insights into how digital marketing strategies impact artisans, enabling them to adapt to changes in the market. commercial.mehr

Produkt

KlappentextThe book 'Digital Marketing Strategies for Artisans of Ecological Jewelry' addresses the relationship between marketing strategies and increased sales in microenterprises in native communities of Rio Negro. With a quantitative approach and a non-experimental design, the research focuses on strategies applied at a descriptive level, with a correlational character and a cross-sectional temporal scope. The study is based on a non-probabilistic census sample of 23 artisans, using personal surveys and questionnaires as instruments. The results reveal a moderate limitation of 0.538, with 11% of artisans employing strategies favorably, 57% moderately favorably, and 32% unfavorably.This book offers insights into how digital marketing strategies impact artisans, enabling them to adapt to changes in the market. commercial.
Details
ISBN/GTIN978-620-7-59872-4
ProduktartBuch
EinbandartKartoniert, Paperback
Erscheinungsjahr2024
Erscheinungsdatum29.05.2024
Seiten76 Seiten
SpracheEnglisch
Artikel-Nr.61663858
Rubriken
GenreWirtschaft

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