Produkt
KlappentextWhen a company is committed to growing through innovation - not just exploiting the existing business models - standard accounting documents offer insufficient and, oftentimes irrelevant data. Innovation Accounting is a practical guide for these companies to help them measure and track innovation. Most established organizations have understood the need to innovate and become more digital, however the management tools available to leaders seeking to understand the investments in innovation are lacking. Financial accounting in particular is difficult to use in the context of (digital) innovation. Therefore a new complementary system for measuring and tracking innovation is needed.The book provides tools, frameworks, templates, and visualizations that can be easily understood and applied. These can all be used by executives looking for a new way of measuring corporate performance in a world where accounting-recognized assets are becoming commodities, by investors seeking better ways of looking at a company's growth potential, and by managers who need to valuate innovation product teams using more than just financial indicators. Innovation Accounting is an essential go-to book for anyone that wants to measure their company's innovation ecosystem.
ZusammenfassungDie meisten etablierten Unternehmen haben die Notwendigkeit erkannt, innovativ und digitaler zu werden, aber die Management-Tools, die den Führungskräften zur Verfügung stehen, sind unzureichend. Insbesondere die Finanzbuchhaltung ist im Kontext von (digitaler) Innovation nur schwer zu nutzen. Daher wird ein neues, ergänzendes System zur Messung und Verfolgung von Innovationen benötigt.
Details
ISBN/GTIN978-90-6369-620-7
ProduktartBuch
EinbandartKartoniert, Paperback
Verlag
Erscheinungsjahr2021
Erscheinungsdatum09.09.2021
Seiten304 Seiten
SpracheEnglisch
Gewicht896 g
Illustrationenzahlreiche meist farbige Abbildungen
Artikel-Nr.49546740
Rubriken
GenreWirtschaft