Hugendubel.info - Die B2B Online-Buchhandlung 

Merkliste
Die Merkliste ist leer.
Bitte warten - die Druckansicht der Seite wird vorbereitet.
Der Druckdialog öffnet sich, sobald die Seite vollständig geladen wurde.
Sollte die Druckvorschau unvollständig sein, bitte schliessen und "Erneut drucken" wählen.

Making a Difference Through Marketing

A Quest for Diverse Perspectives
BuchGebunden
282 Seiten
Englisch
Springererschienen am16.05.20161st ed. 2016
While there has been significant academic and practitioner focus on corporate social responsibility (CSR), research is often limited to the organisational benefits and implementation of CSR initiatives, this book presents a broader perspective.mehr
Verfügbare Formate
BuchKartoniert, Paperback
EUR106,99
BuchGebunden
EUR106,99
E-BookPDF1 - PDF WatermarkE-Book
EUR96,29

Produkt

KlappentextWhile there has been significant academic and practitioner focus on corporate social responsibility (CSR), research is often limited to the organisational benefits and implementation of CSR initiatives, this book presents a broader perspective.
Details
ISBN/GTIN978-981-10-0462-9
ProduktartBuch
EinbandartGebunden
Verlag
Erscheinungsjahr2016
Erscheinungsdatum16.05.2016
Auflage1st ed. 2016
Seiten282 Seiten
SpracheEnglisch
Gewicht619 g
IllustrationenXIV, 282 p. 19 illus. in color.
Artikel-Nr.15655792
Rubriken
GenreWirtschaft

Inhalt/Kritik

Inhaltsverzeichnis
The Question of Sponsorship Effectiveness.- Leveraging Research on Activation: Quester and Thompson´s (2001) Impact on the Field of Sponsorship.-  Sponsorship-Linked Attitudes of Employees of Sponsoring Firms: SMEs vs Large Organisations.- Connected Stadium: A Pillar for Football Clubs´ Marketing Development?.- Knowing Me, Knowing You: Mentorship, Friendship, and Dancing Queens.- Beyond the Obvious: Facets of Diversity in Marketing Student Groups.- Student Engagement: A Multiple Layer Phenomenon.- Marketing - Making a Difference for Entrepreneurial Universities.- Improving Innovation Process Performance and Service Quality in Innovation Networks.- Promoting Public Health: Understanding the Limitations of Marketing Principles and the Need for Alternative Approaches.-  Contemporary Young Consumers and Food Consumption - Implications for Social Marketing and Researchmehr

Schlagworte

Autor

Carolin Plewa is Associate Head Research (Marketing and Management) at The University of Adelaide Business School. She has published extensively on university-business collaboration, sponsorship and corporate social responsibility as well as services marketing.
Jodie Conduit is a Senior Lecturer at The University of Adelaide Business School, where her research interests focus on interactions between business and customers, customer engagement, marketing strategy, customer insight and services marketing. She has extensive experience as a research consultant with service organisations.
Weitere Artikel von
Herausgegeben:Plewa, Carolin