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BuchGebunden
171 Seiten
Englisch
Springererschienen am11.09.20181st ed. 2019
This book represents the work of some of the contemporary world leaders in marketing. With new ideas and nuances being discovered every day, it has become a real challenge for marketers and students of marketing to keep up to date on important contemporary marketing concepts.mehr
Verfügbare Formate
BuchGebunden
EUR64,19
BuchKartoniert, Paperback
EUR64,19
E-BookPDF1 - PDF WatermarkE-Book
EUR64,19

Produkt

KlappentextThis book represents the work of some of the contemporary world leaders in marketing. With new ideas and nuances being discovered every day, it has become a real challenge for marketers and students of marketing to keep up to date on important contemporary marketing concepts.
Details
ISBN/GTIN978-981-10-7723-4
ProduktartBuch
EinbandartGebunden
Verlag
Erscheinungsjahr2018
Erscheinungsdatum11.09.2018
Auflage1st ed. 2019
ReiheManagement for Professionals
Seiten171 Seiten
SpracheEnglisch
Gewicht438 g
IllustrationenXIII, 171 p. 14 illus., 9 illus. in color.
Artikel-Nr.43972619
Rubriken
GenreWirtschaft

Inhalt/Kritik

Inhaltsverzeichnis
Extreme Trust: The Competitive Necessity of Proactive Trustworthiness.- Net Promoter Score and its Successful Application.- Focus on ROE (Return on Empathy) to Increase ROI.- Marketing With Meaning.- Hidden in Plain Sight.- The 4 A´s of Marketing.- The 10 Principles Behind Great Great Customer Experiences.- Who Do You Want Your Customers To Become.- Stories Make The Difference.- Marketing 3.0: From Products to Customers to the Human Spirit.- Service Innovation - A Jobs To Be Done Guide.mehr

Autor

Kartik Kompella is the founder of Purposeful Brands, a brand consultancy based in India. He has run a column on Interbrand's portal for nearly five years, and is a regular contributor of papers to WARC. Kartik has spoken at several international conferences on subjects as varied as Market Research, Cause Related Marketing (CRM) and Cause Related Branding. He has 26 years experience in advertising, CRM, brand consulting and marketing and wrote the books Building Brands Building Meaning & Applying The Branding Iron. He has edited two books on branding: 'The Definitive Book of Branding' (2014) and 'The Brand Challenge' (with Kogan Page, 2014).
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Herausgegeben:Kompella, Kartikeya