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Individual Retweeting Behavior on Social Networking Sites

A Study on Individual Information Disseminating Behavior on Social Networking Sites
BuchKartoniert, Paperback
132 Seiten
Englisch
Springererschienen am21.09.20211st ed. 2020
This book explores and analyzes influential predictors and the underlying mechanisms of individual content sharing/retweeting behavior on social networking sites (SNS) from an empirical perspective.mehr
Verfügbare Formate
BuchGebunden
EUR106,99
BuchKartoniert, Paperback
EUR106,99
E-BookPDF1 - PDF WatermarkE-Book
EUR96,29

Produkt

KlappentextThis book explores and analyzes influential predictors and the underlying mechanisms of individual content sharing/retweeting behavior on social networking sites (SNS) from an empirical perspective.
Details
ISBN/GTIN978-981-15-7378-1
ProduktartBuch
EinbandartKartoniert, Paperback
Verlag
Erscheinungsjahr2021
Erscheinungsdatum21.09.2021
Auflage1st ed. 2020
Seiten132 Seiten
SpracheEnglisch
IllustrationenXVII, 132 p. 38 illus., 20 illus. in color.
Artikel-Nr.50079890
Rubriken
GenreWirtschaft

Inhalt/Kritik

Inhaltsverzeichnis
â1. Introduction.- 2. Research Background and Research Questions.- 3. Literature Review and Theoretical Foundation.- 4. Research Scheme Design.- 5. Dominating Factors Affecting Individual Retweeting Behavior.- 6. Direct Effect and Mediating Effect of Individual RetweetingBehavior on SNS.- 7. Moderating Effect of Individual Retweeting Behavior on SNS.- 8. Conclusion and Discussion.mehr

Autor

Juan Shi received her Ph.D. from Xi'an Jiaotong University and City University of Hong Kong in 2018, and is currently a Lecturer at the International Business School at Shaanxi Normal University, China. Her research focuses on social networks, consumer behavior and smart tourism, etc. She has published articles in Applied Soft Computing, Internet Research, and Information Technology and Management. She is the leader of the Xi'an Social Science Fund project (Grant No.WL108) ,the Fundamental Research Funds project for the Central Universities (Grant No. 19SZYB28) and Natural Science Basic Research Program of Shaanxi (Program No. 2020JQ-427).
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