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Analyse, Ideate and Grow

The Role of Creativity and Entrepreneurship
BuchGebunden
116 Seiten
Englisch
Springererschienen am28.04.20221st ed. 2022
This book explores that in order to survive in the current dynamic and changing business environment, individuals need to analyse and ideate. This book provides analysis on this process involving investigating how and why changes take place and what they mean for society.mehr
Verfügbare Formate
BuchGebunden
EUR85,59
BuchKartoniert, Paperback
EUR60,98
E-BookPDF1 - PDF WatermarkE-Book
EUR60,98

Produkt

KlappentextThis book explores that in order to survive in the current dynamic and changing business environment, individuals need to analyse and ideate. This book provides analysis on this process involving investigating how and why changes take place and what they mean for society.
Zusammenfassung
Examines the process of analysis and ideation within a business context

Combines the use of entrepreneurial and creativity thinking

Utilises emerging environmental conditions to analyse industry segments
Details
ISBN/GTIN978-981-19-0889-7
ProduktartBuch
EinbandartGebunden
Verlag
Erscheinungsjahr2022
Erscheinungsdatum28.04.2022
Auflage1st ed. 2022
ReiheClassroom Companion: Business
Seiten116 Seiten
SpracheEnglisch
IllustrationenXI, 116 p.
Artikel-Nr.16505744
Rubriken
GenreWirtschaft

Inhalt/Kritik

Inhaltsverzeichnis
1. The role of entrepreneurship in society.- 2. Corporate entrepreneurship.- 3. Social forms of entrepreneurship.- 4. Stakeholders in entrepreneurial business ventures.- 5. Entrepreneurial marketing.- 6. Sustainability initiatives in entrepreneurship.- 7. Entrepreneurial leadership.- 8. Analysing innovation.- 9. Creativity and ideation.- 10. Entrepreneurial ecosystems.mehr

Autor

Vanessa Ratten is an Associate Professor of Entrepreneurship and Innovation at La Trobe University, Melbourne, Australia. She received her PhD from the University of Queensland, and has authored and edited over 30 books. She has more than twenty years university teaching experience and has taught a range of subjects including corporate venturing, innovation management and entrepreneurial business planning.