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Technology Advances and Innovation in Wine Tourism

New Managerial Approaches and Cases
BuchKartoniert, Paperback
289 Seiten
Englisch
Springererschienen am06.01.20241st ed. 2023
This book consolidates under one roof the latest research investigating the various technological advances and new managerial approaches driving innovation within wine tourism. Competition in wine tourism intensifies at a global scale, while wine tourism demand continuously evolves, diversifies and becomes more sophisticated. The book highlights that innovation and technology exploitation have become not only a way to differentiate but also a survival necessity for wine tourism operators and wine destinations alike.This book includes cutting edge research about the latest technological developments and advances that revolutionise the wine tourism sector and transform the way wine tourism experiences are designed and delivered. In addition, the book includes case studies and research findings showing how wine tourism operators and destinations can nurture, support and implement innovation at various levels, including the experience, the process, the business model and/or the ecosystem level.mehr
Verfügbare Formate
BuchGebunden
EUR171,19
BuchKartoniert, Paperback
EUR171,19

Produkt

KlappentextThis book consolidates under one roof the latest research investigating the various technological advances and new managerial approaches driving innovation within wine tourism. Competition in wine tourism intensifies at a global scale, while wine tourism demand continuously evolves, diversifies and becomes more sophisticated. The book highlights that innovation and technology exploitation have become not only a way to differentiate but also a survival necessity for wine tourism operators and wine destinations alike.This book includes cutting edge research about the latest technological developments and advances that revolutionise the wine tourism sector and transform the way wine tourism experiences are designed and delivered. In addition, the book includes case studies and research findings showing how wine tourism operators and destinations can nurture, support and implement innovation at various levels, including the experience, the process, the business model and/or the ecosystem level.
Details
ISBN/GTIN978-981-19-8279-8
ProduktartBuch
EinbandartKartoniert, Paperback
Verlag
Erscheinungsjahr2024
Erscheinungsdatum06.01.2024
Auflage1st ed. 2023
Seiten289 Seiten
SpracheEnglisch
Gewicht468 g
IllustrationenXII, 289 p. 1 illus.
Artikel-Nr.55804868
Rubriken
GenreWirtschaft

Inhalt/Kritik

Inhaltsverzeichnis
Introduction.- Section 1: Technological advances in wine tourism marketing (5 chapters) Section 2: Technological advances in wine tourism management (5 chapters)Section 3: Technological advances in wine tourism experiences (5 chapters)Section 4: innovation in wine tourism: new approaches and practices (5 chapters)Conclusion - book editorsmehr
Kritik
"This book fills an existing research gap through illuminating the paths towards technological innovation. ... this book provides valuable insights that inspire further research and offer a wealth of knowledge covering both theoretical underpinnings and practical illustrations of technological innovations in the context of wine tourism." (IokTeng Esther Kou, Information Technology & Tourism, Vol. 25 (3), 2023)mehr

Schlagworte

Autor

Prof Marianna Sigala is a widely published and multi-awarded authority in technologies and marketing in tourism and hospitality. She has published several journal articles and books (two books in wine tourism) and she has led numerous research projects in tourism and digital transformation. She is currently Professor of Marketing at the University of Piraeus, Greece, while she has previously worked for universities in the UK, Italy and Australia. Since 2020, Professor Sigala is also appointed as Research Fellow of CAUTHE. She is the co-editor of the Journal of Service Theory & Practice, and the Editor-In-Chief of the Journal of Hospitality & Tourism Management . 
Coralie HALLER is an associate-professor in Entrepreneurship and Management of Information systems at EM Strasbourg Business School, University of Strasbourg, in France. Former director of the Executive Education, is now in charge of the Master in Tourism Management. She has founded and currently hold the Corporate Chair Wine and Tourism at University of Strasbourg which allows her to lead regional and national research projects in wine tourism, tourism and wine management. Her research has been published in different scholarly recognized academic journals, books, academic and professional conferences.