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Einband grossDigital Marketing Excellence
ISBN/GTIN

Digital Marketing Excellence

E-BookEPUB0 - No protectionE-Book
676 Seiten
Englisch
Taylor & Franciserschienen am22.07.20226. Auflage
Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools.mehr
Verfügbare Formate
BuchKartoniert, Paperback
EUR61,00
BuchGebunden
EUR221,50
E-BookEPUB0 - No protectionE-Book
EUR64,99
E-BookPDF0 - No protectionE-Book
EUR64,99

Produkt

KlappentextNow in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools.
Details
Weitere ISBN/GTIN9781000610949
ProduktartE-Book
EinbandartE-Book
FormatEPUB
Format Hinweis0 - No protection
FormatE101
Erscheinungsjahr2022
Erscheinungsdatum22.07.2022
Auflage6. Auflage
Seiten676 Seiten
SpracheEnglisch
Dateigrösse31695 Kbytes
Illustrationen170 farbige Abbildungen, 30 farbige Fotos, 140 farbige Zeichn., 46 farbige Tabellen
Artikel-Nr.8810605
Rubriken
Genre9200

Inhalt/Kritik

Inhaltsverzeichnis
1. Introduction to Digital Marketing 2. Digital Customers 3. Digital Models 4. Content Marketing 5. Create Integrated Campaigns 6. Social Media Marketing 7. Digital Communications 8. Designing Digital Experiences 9. Digital Innovation 10. Digital Marketing Planmehr

Autor

Dave Chaffey is a leading digital marketing consultant, trainer and author. Recognised by the CIM as one of 50 gurus who have shaped the future of marketing, Dave has lectured in digital marketing at several UK universities. Dave Chaffey is co-founder of SmartInsights.com, an online learning platform providing training on digital marketing strategy to members in over 100 countries worldwide.

PR Smith is an international speaker, consultant and author of six books, including the SOSTAC® Guide to your perfect Digital Marketing Plan. Paul created the SOSTAC® Planning framework, adopted by CIM, universities, blue-chips and start-ups globally, with the new SOSTAC® Certified Planner course now on sostac.org. Paul also founded GreatSportsmanship.org, an NFP edutainment programme inspiring a new generation of global citizens through short stories about kindness, respect and friendship.