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Predictably Irrational

The Hidden Forces that Shape Our Decisions
TaschenbuchKartoniert, Paperback
280 Seiten
Englisch
HarperCollins UKerschienen am05.03.2009
Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.mehr
Verfügbare Formate
BuchKartoniert, Paperback
EUR17,50
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EUR9,50
TaschenbuchKartoniert, Paperback
EUR14,50
E-BookEPUBDRM AdobeE-Book
EUR7,79

Produkt

KlappentextWhy do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.
ZusammenfassungWarum treffen intelligente Menschen jeden Tag irrationale Entscheidungen?
Verhaltenspsychologe Dan Ariely geht dem auf den Grund.
Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.
Details
ISBN/GTIN978-0-00-725653-2
ProduktartTaschenbuch
EinbandartKartoniert, Paperback
Erscheinungsjahr2009
Erscheinungsdatum05.03.2009
Seiten280 Seiten
SpracheEnglisch
Gewicht280 g
Illustrationenw. figs.
Artikel-Nr.11131388

Inhalt/Kritik

Kritik
'For anyone interested in marketing - either as a practioner or victim - this is unmissable reading. If only more researchers could write like this, the world would be a better place.' Financial Times

'A marvelous book that is both thought provoking and highly entertaining, ranging from the power of placebos to the pleasures of Pepsi. Ariely unmasks the subtle but powerful tricks that our minds play on us, and shows us how we can prevent being fooled.' Jerome Groopman, New York Times bestselling author of How Doctors Think

'PREDICTABLY IRRATIONAL is wildly original. It shows why-much more often than we usually care to admit-humans make foolish, and sometimes disastrous, mistakes. Ariely not only gives us a great read; he also makes us much wiser.' George Akerlof, Nobel Laureate in Economics, 2001 Koshland Professor of Economics, University of California at Berkeleymehr