Produkt
KlappentextWhen economics meets psychology, the implications for individuals, managers and policy makers are both profound and entertaining. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behaviour, the author enlightens readers about how to make smarter decisions in an increasingly mystifying world.
ZusammenfassungThe renowned behavioural economist and bestselling author of Nudge, Richard H. Thaler, exposes the irrational tendencies in our thinking and illuminates the way to make clear, logical decisions. He presents his insightful findings with stories about data and experiments and shows us how to avoid making costly mistakes in our own lives.
Details
ISBN/GTIN978-0-241-95122-4
ProduktartTaschenbuch
EinbandartKartoniert, Paperback
Verlag
Erscheinungsjahr2016
Erscheinungsdatum05.05.2016
Seiten415 Seiten
SpracheEnglisch
Gewicht318 g
Artikel-Nr.15624584
Rubriken
GenreWirtschaft