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Competitive Social Media Marketing Strategies

BuchGebunden
340 Seiten
Englisch
Business Science Referenceerschienen am28.02.2016
Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence.Competitive Social Media Marketing Strategies presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers´ use of these online communities. Highlighting pivotal issues such as brand management, customer loyalty, and online services, this publication is a pivotal reference source for business managers, professionals, advanced-level students, and consultants interested in the latest research on the use of digital media tools for business opportunities.mehr

Produkt

KlappentextConsumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence.Competitive Social Media Marketing Strategies presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers´ use of these online communities. Highlighting pivotal issues such as brand management, customer loyalty, and online services, this publication is a pivotal reference source for business managers, professionals, advanced-level students, and consultants interested in the latest research on the use of digital media tools for business opportunities.
Details
ISBN/GTIN978-1-4666-9776-8
ProduktartBuch
EinbandartGebunden
Erscheinungsjahr2016
Erscheinungsdatum28.02.2016
Seiten340 Seiten
SpracheEnglisch
MasseBreite 221 mm, Höhe 286 mm, Dicke 23 mm
Gewicht1119 g
Artikel-Nr.37117138
Rubriken
GenreWirtschaft

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