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E-BookPDF1 - PDF WatermarkE-Book
172 Seiten
Englisch
Springer Berlin Heidelbergerschienen am05.12.20052005
A starter to the concepts of modularization and mass customization.

Condensed and application-oriented approach for a broad audience in engineering, production, sales and marketing.

Provides an extensive configurator evaluation checklist for future users and a supplement of business cases.mehr
Verfügbare Formate
BuchKartoniert, Paperback
EUR53,49
BuchGebunden
EUR53,49
E-BookPDF1 - PDF WatermarkE-Book
EUR53,49

Produkt

KlappentextA starter to the concepts of modularization and mass customization.

Condensed and application-oriented approach for a broad audience in engineering, production, sales and marketing.

Provides an extensive configurator evaluation checklist for future users and a supplement of business cases.
Details
Weitere ISBN/GTIN9783540274308
ProduktartE-Book
EinbandartE-Book
FormatPDF
Format Hinweis1 - PDF Watermark
FormatE107
Erscheinungsjahr2005
Erscheinungsdatum05.12.2005
Auflage2005
Seiten172 Seiten
SpracheEnglisch
IllustrationenXX, 172 p.
Artikel-Nr.1426346
Rubriken
Genre9200

Inhalt/Kritik

Inhaltsverzeichnis
1;Foreword;6
2;Acknowledgements;8
3;Preface;10
4;How to Customize this Book;12
5;Contents;13
6;A Graphical Index of Chapters;17
7;Introduction, with Focus on the Customer;18
8;1 Mass Customization, Components and Customer Intimacy;26
8.1;1.1 The Lego Generation Grows Modular, with Grown-up Products and Configurators;26
8.2;1.2 The Causes: Why Custom-tailored, and why Industrial Mass Customization;27
8.3;1.3 From Mass Production of the Past to a Modern, Component- based Economy;28
8.4;1.4 The Road to Customer Intimacy;30
8.5;1.5 The Benefits of Focus on Both the Customer and the Process;33
8.6;1.6 Knowledge Sharing Related to Components;35
9;2 Selling Customized While Producing Industrialized;38
9.1;2.1 Modularization Related to Product Upgrades and Life- cycle;38
9.2;2.2 From Assemble to Order or Engineer to Order - to Configure- to- Order;40
9.3;2.3 Configure-to-Order Trends;43
9.4;2.4 Marketing to Demanding yet Cost-conscious Customers and Segments;44
9.5;2.5 The Ubiquitous Nature of Configure-to-Order;48
9.6;2.6 Timing the Transition;53
9.7;2.7 Pine s Matrix Helps to Reduce Uncertainty on Market Turbulence;53
9.8;2.8 Implementation: A Leap or Several Small Steps;56
10;3 Mass Customization of Services;57
10.1;3.1 Service Customization;57
10.2;3.2 The Relationship Between Services and Software;57
10.3;3.3 Examples of Using Service Automation to Treat Different Customers Differently;59
10.4;3.4 Customizing Public Administration;61
11;4 Mass Customization of Software Products;66
11.1;4.1 The Multiple Roles of the Software Industry;67
11.2;4.2 Software Components Viewed as Service-Providers;67
11.3;4.3 Customizing Software Support and Training;69
11.4;4.4 Buy and Build Rather than Buy or Build;72
11.5;4.5 Five Basic Concepts of Software Customization;73
11.6;4.6 Collaborative and Adaptive Customization - Intermixed in Complex Products;79
11.7;4.7 Parameterization in Software Products;80
11.8;4.8 Other Adaptive-Software Techniques;86
12;5 Streamlining the Product and the Processes;88
12.1;5.1 A Targeted Process Thinking;88
12.2;5.2 Component-based Products, Bids, After Sales - and Design- to- Configure;90
12.3;5.3 Long-lived Product Generations, Few Components, Many Possible Combinations;91
12.4;5.4 Co-modularization to Double and Re-double the Dividend;92
12.5;5.5 Product Families vs. Components;97
12.6;5.6 Modularity Types;99
12.7;5.7 Corporate Driving Forces of Modularity;103
12.8;5.8 IT and Knowledge Technology in Achieving the Conflicting Objectives;104
12.9;5.9 The Benefits of Dynamic Product Structures;105
12.10;5.10 Managing Change in Customer Requirements;107
12.11;5.11 A Brief yet Amazing Calculation Exercise;107
12.12;5.12 Propagating Parameterization Throughout the Process;109
13;6 The Importance of Data, and the Ability to Capitalize on It;111
13.1;6.1 IT in Sales and Marketing;111
13.2;6.2 CRM in Brief: Ask for More;112
13.3;6.3 Automating to Sell;114
13.4;6.4 Architecting the Configurability as a Product Tree or a Component Pool;117
13.5;6.5 Configurators;120
13.6;6.6 Evaluation of Configurators - the Extended Checklist;124
14;7 Trends in the Order Process for Complex Products and Services;133
14.1;7.1 Extreme Engineer-to-Order Industries ( a Few Facts from a British Survey);133
14.2;7.2 Mainstream Configure-to-Order Industries ( a Few Facts From a Car- dealer Study);136
14.3;7.3 Globalization - The Opportunity to Grow;137
14.4;7.4 An Ego-neutral Aid in Workplace Conflicts;138
14.5;7.5 Customer Relationship Management and Learning More from Customer Data;139
14.6;7.6 Trends in Information Technology;141
14.7;7.7 The Web as a Technology Driver;144
15;8 Concluding Remarks;148
16;9 Afterword: the Virtual Future ...;150
17;Supplement 1 - Industry Cases;158
17.1;S1.1 CtO in High Value Electronics - Configuration for a Global Network of Dealers: American Power Conversion ( APC);158
17.2;S1.2 Heavyweight CtO - Pioneering Modularization and Mass Customization for Export and Growth: Scania;162
17.3;S1.3 High Volume CtO Enabling Mass Customization Through Configurable Production Processes: Dayton Progress Corporation;167
17.4;S1.4 Mass Customization and CtO Growing Market Share for an SME: Rackline Aims High;173
17.5;S1.5 Global Fortune 500 Company Using Mass- Customization as their Primary Competitive Strategy in the Electronics Equipment Iindustry: Air Products & Chemicals Inc.;176
18;Supplement 2 - List of Reference Literature;180
18.1;S2.1 Books;180
18.2;S2.2 Articles;182
18.3;S2.3 Reports and Papers;182
19;About the Authors;184mehr