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Reasons for ad-avoidance and its effect on website publishers

E-BookPDF0 - No protectionE-Book
31 Seiten
Englisch
GRIN Verlagerschienen am18.10.20211. Auflage
Bachelor Thesis from the year 2019 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of Mannheim, language: English, abstract: This literature review summarises current research on general attitudes towards the presence of advertisements in the media. It analyses reasons for and methods of ad-avoidance, focussing on ad-avoidance using ad-blockers on the internet. The detrimental effects of ad-blockers on website revenues and quality underline the ongoing conflict of interests between website publishers and ad-blockers. Furthermore, the thesis at hand summarises publishers' reactions to ad-blockers and provides an outlook on possible solutions to the conflict.mehr

Produkt

KlappentextBachelor Thesis from the year 2019 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of Mannheim, language: English, abstract: This literature review summarises current research on general attitudes towards the presence of advertisements in the media. It analyses reasons for and methods of ad-avoidance, focussing on ad-avoidance using ad-blockers on the internet. The detrimental effects of ad-blockers on website revenues and quality underline the ongoing conflict of interests between website publishers and ad-blockers. Furthermore, the thesis at hand summarises publishers' reactions to ad-blockers and provides an outlook on possible solutions to the conflict.
Details
Weitere ISBN/GTIN9783346514769
ProduktartE-Book
EinbandartE-Book
FormatPDF
Format Hinweis0 - No protection
Erscheinungsjahr2021
Erscheinungsdatum18.10.2021
Auflage1. Auflage
Seiten31 Seiten
SpracheEnglisch
Artikel-Nr.8197502
Rubriken
Genre9200