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Social Impact of Wine Marketing

E-BookPDF1 - PDF WatermarkE-Book
120 Seiten
Englisch
Springer International Publishingerschienen am24.01.20221st ed. 2022
Verfügbare Formate
BuchGebunden
EUR85,59
BuchKartoniert, Paperback
EUR60,98
E-BookPDF1 - PDF WatermarkE-Book
EUR60,98

Produkt

Details
Weitere ISBN/GTIN9783030892241
ProduktartE-Book
EinbandartE-Book
FormatPDF
Format Hinweis1 - PDF Watermark
FormatE107
Erscheinungsjahr2022
Erscheinungsdatum24.01.2022
Auflage1st ed. 2022
ReiheContributions to Management Science
Seiten120 Seiten
SpracheEnglisch
IllustrationenX, 120 p. 7 illus.
Artikel-Nr.8811828
Rubriken
Genre9200

Inhalt/Kritik

Inhaltsverzeichnis
1. Introduction: Wine and Technology Between Cultural Attitudes to Alcohol, Sales, Legislation, and Health.- 2. The Greatest Tricks of Digital Alcohol Marketing: The Consumer's Voice and Alcohol e-Marketing.- 3. Wine Storytelling.- 4. Wearable Technology and Wine.- 5. Smart Packaging: The Labels Come to Life.- 6. Wearable Technology for Preventive or Curative Purposes.- 7. Children and Adolescents as a Marketing Target.- 8. Social Media, Alcohol, and Young People.- 9. Masculinity and Practices of Drinking.- 10. Drinking Games.- 11. Digital Marketing Strategies during a Coronavirus Pandemic.- 12. Femininity, Online Practices of Drinking and Women in Alcohol Industry.- 13. Brand Stretching and Popular Culture.- 14. Legislation between Norm and Practice.- 15. Conclusion: The Unplugged Path to Alcoholism.mehr

Autor

Mojca RamSak is Full Professor of Cultural and Social Anthropology at the University of Ljubljana in Slovenia. She works in the fields of ethnology, cultural and social anthropology, and medical humanities as a researcher, professor in the doctoral study of humanities, and writer, using both experimental and traditional forms of qualitative inquiry in the interests of dignity, and human rights. Dr. RamSak has published eight books in the fields of ethnology, anthropology, and the history of medicine. Springer has published two books which focus on the marketing strategies of the alcohol industry and culturally specific consumption habits.