Produkt
KlappentextThe organization, processing and representation of knowledge becomes increasingly important in all scientific and business contexts. Besides theoretical discussions of different approaches to and definitions of knowledge and methods for knowledge organization, several case studies in the field of marketing management are presented.
Details
ISBN/GTIN978-1-4039-1661-7
ProduktartBuch
EinbandartGebunden
Erscheinungsjahr2003
Erscheinungsdatum16.12.2003
Auflage2004
Seiten232 Seiten
SpracheEnglisch
Gewicht455 g
IllustrationenXVI, 232 p. 10 illus.
Artikel-Nr.13935159
Rubriken
GenreWirtschaft