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Einband grossDigital and Social Media Marketing
ISBN/GTIN

Digital and Social Media Marketing

E-BookPDF0 - No protectionE-Book
386 Seiten
Englisch
Taylor & Franciserschienen am13.08.20243. Auflage
Now in its 3rd edition, Digital and Social Media Marketing provides a practice-led approach to digital marketing. This highly regarded textbook combines academic theory with practical examples from a range of different organisations worldwide to highlight techniques for the development and maintenance of a successful digital presence.mehr
Verfügbare Formate
BuchGebunden
EUR182,50
TaschenbuchKartoniert, Paperback
EUR51,00
E-BookPDF0 - No protectionE-Book
EUR53,99
E-BookEPUB0 - No protectionE-Book
EUR53,99

Produkt

KlappentextNow in its 3rd edition, Digital and Social Media Marketing provides a practice-led approach to digital marketing. This highly regarded textbook combines academic theory with practical examples from a range of different organisations worldwide to highlight techniques for the development and maintenance of a successful digital presence.
Details
Weitere ISBN/GTIN9781040087084
ProduktartE-Book
EinbandartE-Book
FormatPDF
Format Hinweis0 - No protection
Erscheinungsjahr2024
Erscheinungsdatum13.08.2024
Auflage3. Auflage
Seiten386 Seiten
SpracheEnglisch
Dateigrösse23351 Kbytes
Illustrationen133 farbige Abbildungen, 18 farbige Fotos, 115 farbige Zeichn., 46 farbige Tabellen
Artikel-Nr.13465476
Rubriken
Genre9200

Inhalt/Kritik

Inhaltsverzeichnis
0. A visual introduction to marketing in a digital era 1. Navigating global challenges 2. Unleashing growth with stakeholder-centric perspectives 3. Horizon scanning for insights 4. Developing a stakeholder value persona 5. The marketing landscape: strategy and business models 6. SMART evidence-based decision-making 7. The combined power of qualitative and quantitative insights 8. Crafting projects and planning campaigns 9. Engaging stakeholders with captivating content 10. Building an irresistible digital presence 11. The art of influencer marketing 12. SEO Tactics for a digital presence 13. Using search engine optimisation to build trust 14. Orchestrating social media optimisation 15. Demystifying paid advertising 16. Curating on-the-go experience 17. Marketing to organisations in the digital era 18. The future of marketingmehr

Autor

Aleksej Heinze is Associate Professor at KEDGE Business School, France.

Gordon Fletcher is Associate Dean: Research and Innovation at Salford Business School, University of Salford, UK

Ana Cruz is Associate Professor in Marketing at City College, University of York Europe campus

Alex Fenton is Associate Dean for International and Associate Professor at the University of Chester, UK