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Digital and Social Media Marketing

A Results-Driven Approach
BuchGebunden
362 Seiten
Englisch
Taylor & Franciserschienen am13.08.20243rd edition
Now in its 3rd edition, Digital and Social Media Marketing provides a practice-led approach to digital marketing. This highly regarded textbook combines academic theory with practical examples from a range of different organisations worldwide to highlight techniques for the development and maintenance of a successful digital presence.mehr
Verfügbare Formate
BuchGebunden
EUR182,50
TaschenbuchKartoniert, Paperback
EUR51,00
E-BookPDF0 - No protectionE-Book
EUR53,99
E-BookEPUB0 - No protectionE-Book
EUR53,99

Produkt

KlappentextNow in its 3rd edition, Digital and Social Media Marketing provides a practice-led approach to digital marketing. This highly regarded textbook combines academic theory with practical examples from a range of different organisations worldwide to highlight techniques for the development and maintenance of a successful digital presence.
Details
ISBN/GTIN978-1-032-44439-0
ProduktartBuch
EinbandartGebunden
FormatGenäht
Erscheinungsjahr2024
Erscheinungsdatum13.08.2024
Auflage3rd edition
Seiten362 Seiten
SpracheEnglisch
MasseBreite 156 mm, Höhe 234 mm, Dicke 22 mm
Gewicht717 g
Artikel-Nr.61442790
Rubriken
GenreWirtschaft

Inhalt/Kritik

Inhaltsverzeichnis
0. A visual introduction to marketing in a digital era 1. Navigating global challenges 2. Unleashing growth with stakeholder-centric perspectives 3. Horizon scanning for insights 4. Developing a stakeholder value persona 5. The marketing landscape: strategy and business models 6. SMART evidence-based decision-making 7. The combined power of qualitative and quantitative insights 8. Crafting projects and planning campaigns 9. Engaging stakeholders with captivating content 10. Building an irresistible digital presence 11. The art of influencer marketing 12. SEO Tactics for a digital presence 13. Using search engine optimisation to build trust 14. Orchestrating social media optimisation 15. Demystifying paid advertising 16. Curating on-the-go experience 17. Marketing to organisations in the digital era 18. The future of marketingmehr

Autor

Aleksej Heinze is an associate professor at KEDGE Business School, France.

Gordon Fletcher is associate dean for Research and Innovation at Salford Business School, University of Salford, UK.

Ana Cruz is associate professor in marketing at the University of York Europe campus.

Alex Fenton is associate dean for international and associate professor at the University of Chester, UK.