Produkt
KlappentextWomen have an affinity with the brand of perfume they wear. Despite huge marketing budgets, established brands´ launches often fail, despite extensive marketing research and lavish resources. With case studies from Jill Sander, Estee Lauder and Dior, this book debunks the classic marketing techniques which often hinder the success of new perfume
Details
ISBN/GTIN978-1-032-57016-7
ProduktartTaschenbuch
EinbandartKartoniert, Paperback
FormatTrade Paperback (USA)
Verlag
Erscheinungsjahr2023
Erscheinungsdatum31.05.2023
SpracheEnglisch
Gewicht385 g
Artikel-Nr.11600415
Rubriken
GenreWirtschaft