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Strategic Management

Strategists at Work
TaschenbuchKartoniert, Paperback
264 Seiten
Englisch
Bloomsbury Publishing PLCerschienen am06.04.2023
Focusing on the practicalities of developing business strategy, this textbook provides an intuitive approach to developing a strategic plan. The authors share what they have learned through two decades of strategy work with a myriad of organisations, presenting theory and delivering key insights into the strategist's role.The authors demonstrate their unique Strategy Cycle approach, which combines strategic logic (in the form of detailed plans) with the aesthetic, creative and interpretive process of bringing a strategy to life by storytelling. They examine familiar planning tools to identify where value truly lies, while introducing new ideas and methods, culminating in a simple and succinct 10-component strategy.Visit the authors' website at strategystory.co.ukmehr
Verfügbare Formate
TaschenbuchKartoniert, Paperback
EUR56,50
E-BookPDFDRM AdobeE-Book
EUR49,99
E-BookEPUBDRM AdobeE-Book
EUR49,99

Produkt

KlappentextFocusing on the practicalities of developing business strategy, this textbook provides an intuitive approach to developing a strategic plan. The authors share what they have learned through two decades of strategy work with a myriad of organisations, presenting theory and delivering key insights into the strategist's role.The authors demonstrate their unique Strategy Cycle approach, which combines strategic logic (in the form of detailed plans) with the aesthetic, creative and interpretive process of bringing a strategy to life by storytelling. They examine familiar planning tools to identify where value truly lies, while introducing new ideas and methods, culminating in a simple and succinct 10-component strategy.Visit the authors' website at strategystory.co.uk
Details
ISBN/GTIN978-1-350-34758-8
ProduktartTaschenbuch
EinbandartKartoniert, Paperback
Erscheinungsjahr2023
Erscheinungsdatum06.04.2023
Seiten264 Seiten
SpracheEnglisch
MasseBreite 154 mm, Höhe 232 mm, Dicke 15 mm
Gewicht422 g
Artikel-Nr.59780220
Rubriken
GenreWirtschaft

Inhalt/Kritik

Inhaltsverzeichnis
1. Introduction2. A Brief History of Strategy and Strategists3. Diagnosis4. Intent5. Trends and Opportunities6. Resources and Capability7. Strategic Options8. Evaluating Strategy9. Building a Comprehensive Strategy10. The Strategy Cycle11. Logic to Action12. Complexity, Strategy, Transformation and Leadership13. The Strategy Cycle in PracticeCase Study 1: AppleCase Study 2: NokiaCase Study 3: ABBCase Study 4: Nine DragonsAppendix 1: Strategy Cycle templatesAppendix 2: Writing a Business PlanAppendix 3: Writing Strategy AssignmentsIndexmehr

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