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Blue Ocean Shift

Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth - B-format paperback - ab 18 J.
BuchKartoniert, Paperback
336 Seiten
Englisch
Macmillan Publishers Internationalerschienen am08.12.2022Main Market Ed.
The indispensable follow-up to the over 3.6 million copy bestselling Blue Ocean Strategy.mehr
Verfügbare Formate
BuchGebunden
EUR28,00
BuchKartoniert, Paperback
EUR17,00
E-BookEPUBDRM AdobeE-Book
EUR17,49
E-BookEPUBDRM AdobeE-Book
EUR14,99

Produkt

KlappentextThe indispensable follow-up to the over 3.6 million copy bestselling Blue Ocean Strategy.
Details
ISBN/GTIN978-1-5098-3221-7
ProduktartBuch
EinbandartKartoniert, Paperback
Erscheinungsjahr2022
Erscheinungsdatum08.12.2022
AuflageMain Market Ed.
Seiten336 Seiten
SpracheEnglisch
Gewicht244 g
Artikel-Nr.58853135
Rubriken
GenreWirtschaft

Inhalt/Kritik

Inhaltsverzeichnis
Section - i: Preface Unit - 1: PART ONE: Blue Ocean Shift Chapter - 1: Reach Beyond the Best Chapter - 2: The Fundamentals of Market-Creating Strategy Chapter - 3: The Mind of a Blue Ocean Strategist Chapter - 4: Humanness, Confidence, and Creative Competence Unit - 2: PART TWO: The Five Steps to Making a Blue Ocean Shift Unit - 2.1: Step One: Get Started Chapter - 5: Choosing the Right Place to Start Chapter - 6: Constructing the Right Blue Ocean Team Unit - 2.2: Step Two: Understand Where You Are Now Chapter - 7: Getting Clear About the Current State of Play Unit - 2.3: Step Three: Imagine Where You Could Be Chapter - 8: Uncovering the Hidden Pain Points That Limit the Size of Your Industry Chapter - 9: Discovering an Ocean of Noncustomers Unit - 2.4: Step Four: Find How You Get There Chapter - 10: Reconstructing Market Boundaries-Systematically Chapter - 11: Developing Alternative Blue Ocean Opportunities Unit - 2.5: Step Five: Make Your Move Chapter - 12: Selecting Your Blue Ocean Move and Conducting Rapid Market Tests Chapter - 13: Finalizing and Launching Your Blue Ocean Move Section - ii: Epilogue: A National Blue Ocean Shift in Action Section - iii: Notes Acknowledgements - iv: Acknowledgments Section - v: Bibliography Index - vi: Index Section - vii: About the Authorsmehr
Kritik
Kim and Mauborgne have followed one blockbuster book with another. Blue Ocean Shift takes the groundbreaking principles of their original work and offers a smart, systematic plan to help any organization move from competing in existing markets to creating new markets altogether Daniel H. Pink, New York Times bestselling author of Drive and To Sell is Humanmehr

Autor

Renee Mauborgne is a Professor of Strategy at INSEAD and one of the authors of the bestselling business classic Blue Ocean Strategy. She is among the world's top management gurus and serves as an advisor to multinational corporations, governments and institutions around the world.