Produkt
KlappentextIn the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers´ decisions.
Zusammenfassung
Provides scientific and practical perspectives on responsibility in media management
Discusses ethics and values in media management
Includes topics ranging from the role of branding over mediatization to corporate social responsibility
Includes supplementary material: sn.pub/extras
Provides scientific and practical perspectives on responsibility in media management
Discusses ethics and values in media management
Includes topics ranging from the role of branding over mediatization to corporate social responsibility
Includes supplementary material: sn.pub/extras
Details
ISBN/GTIN978-3-319-51006-4
ProduktartBuch
EinbandartGebunden
Verlag
Erscheinungsjahr2017
Erscheinungsdatum08.05.2017
Auflage1st ed. 2017
Seiten240 Seiten
SpracheEnglisch
Gewicht485 g
IllustrationenVIII, 240 p. 20 illus., 6 illus. in color.
Artikel-Nr.41561192
Rubriken
GenreWirtschaft