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TRUSTING MOBILE PAYMENT

HOW THE TRUST-FACTOR FORMS THE MOBILE PAYMENT PROCESS
BuchGebunden
184 Seiten
Englisch
treditionerschienen am18.07.20172
In this book Andrea Bauer examines the apparently simple question of the role of trust in the development and establishment of mobile payment services. The proliferation of new payment instruments was always associated with the condition of trustworthiness. Even if the form of payment has changed constantly in the past (e.g. cowrie shells, stones, coins, paper notes, plastic cards or electronic digits), the demand for trustworthiness was always an essential factor regarding its market acceptance.

What trust exactly is, which functions trust has in the use of technical solutions and which aspects and determinants of trust are crucial regarding mobile payment services, Andrea Bauer will analyze in the present work.mehr
Verfügbare Formate
BuchKartoniert, Paperback
EUR10,99
BuchGebunden
EUR19,99
E-BookEPUBDRM AdobeE-Book
EUR2,99

Produkt

KlappentextIn this book Andrea Bauer examines the apparently simple question of the role of trust in the development and establishment of mobile payment services. The proliferation of new payment instruments was always associated with the condition of trustworthiness. Even if the form of payment has changed constantly in the past (e.g. cowrie shells, stones, coins, paper notes, plastic cards or electronic digits), the demand for trustworthiness was always an essential factor regarding its market acceptance.

What trust exactly is, which functions trust has in the use of technical solutions and which aspects and determinants of trust are crucial regarding mobile payment services, Andrea Bauer will analyze in the present work.
Details
ISBN/GTIN978-3-7439-3406-1
ProduktartBuch
EinbandartGebunden
Verlag
Erscheinungsjahr2017
Erscheinungsdatum18.07.2017
Auflage2
Seiten184 Seiten
SpracheEnglisch
Gewicht285 g
Illustrationen19 Farbabb.
Artikel-Nr.15729123

Autor

ANDREA BAUER is an innovation designer, tech strategist and author. She is the founder of BEAM Studio, an innovation firm that applies novel technologies and methods, to set-up spaces and processes to create cutting-edge services, products, and business models. Always fascinated by the question how technology can improve our everyday lives, she follows a purpose-driven focus, to accelerate her efforts towards a more responsible future. Therefor she is also partner and co-founder of the business collective katapult:NOW and the event platform D.DAY Network, an international do- and think-thank of creative influencers, who aim for positive impact by reflecting and actively using the effects of an digital era. www.andrea-bauer.com