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Einband grossTrust, Power and Public Relations in Financial Markets
ISBN/GTIN

Trust, Power and Public Relations in Financial Markets

E-BookPDFDRM AdobeE-Book
172 Seiten
Englisch
Taylor & Franciserschienen am08.12.2016
The PR profession visibly claims to construct trust in complex systems, and nowhere is this more evident than in the world of finance, where PR is used to construct trust as a lubricant for global financial engines.

Recommended for academics, as well as professionals in Financial Services PR and Financial Marketing.mehr
Verfügbare Formate
TaschenbuchKartoniert, Paperback
EUR53,50
E-BookPDFDRM AdobeE-Book
EUR56,49
E-BookEPUBDRM AdobeE-Book
EUR56,99

Produkt

KlappentextThe PR profession visibly claims to construct trust in complex systems, and nowhere is this more evident than in the world of finance, where PR is used to construct trust as a lubricant for global financial engines.

Recommended for academics, as well as professionals in Financial Services PR and Financial Marketing.
Details
Weitere ISBN/GTIN9781317963950
ProduktartE-Book
EinbandartE-Book
FormatPDF
Format HinweisDRM Adobe
Erscheinungsjahr2016
Erscheinungsdatum08.12.2016
Seiten172 Seiten
SpracheEnglisch
Dateigrösse973 Kbytes
Illustrationen3 schwarz-weiße Tabellen
Artikel-Nr.4584117
Rubriken
Genre9200

Inhalt/Kritik

Inhaltsverzeichnis
1. PR in Financial Markets: 'Booms and Busts' in Trust 2. Reframing Trust, Power & Public Relations 3. Promoting State Financial Power: Creditworthiness as Trustworthiness 4. Financial Trade Associations: Territorial Battles for Trust 5. Stock Market Storytelling and Dalliances with Trust 6. Changing Banking Models, Shifting Trust Relations 7. Insurance, Investment, Pensions: Rise of the Robo-Expert 8. Financial Exclusion: PR as Activism and Resistance 9. Organising Silence: Public Relations in Financial Silos 10. Conclusion: Revisiting the Trust Strategist's Rolemehr

Autor

Clea Bourne is a Lecturer in Public Relations, Advertising & Marketing, at Goldsmiths, University of London, UK. Her research on communication in financial markets has appeared in Culture and Organisation, Public Relations Inquiry, Journal of Public Relations Research and New Media and Society, and in edited collections.