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Einband grossThe Platform Business Navigator
ISBN/GTIN

The Platform Business Navigator

E-BookEPUB0 - No protectionE-Book
296 Seiten
Englisch
Pearson HigherEducationerschienen am02.01.20241. Auflage
7 out of the 10 most valuable companies are built on platform business models - such as Amazon, Alibaba, Apple and Google. Even if you don't have a platform business, you can learn from and harness these opportunities. The Platform Business Navigator will show you how.

This is your practical toolkit with 88 patterns to help you ideate, design, monetize, scale, and manage platforms in your organisation. Suitable for entrepreneurs, executives, product managers, and business leaders, you can learn from more than 200 company examples to maximise value in your business.

You can also find additional content online including videos, a platform canvas and a white paper to delve deeper.

"A great source of inspiration and an actionable toolkit to rethink your business." Dr. Tanja Rückert, CDO & member of the board of management of Bosch Group

"I highly recommend this for teams and leaders who wish to understand platform business and make changes in their organizations." Geoffrey Parker, Charles E. Hutchinson '68A Professor of Engineering Innovation, Dartmouth College; Fellow, MIT Initiative on the Digital Economy; co-author of Platform Revolution
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Verfügbare Formate
BuchKartoniert, Paperback
EUR42,50
E-BookEPUB0 - No protectionE-Book
EUR28,99

Produkt

Klappentext7 out of the 10 most valuable companies are built on platform business models - such as Amazon, Alibaba, Apple and Google. Even if you don't have a platform business, you can learn from and harness these opportunities. The Platform Business Navigator will show you how.

This is your practical toolkit with 88 patterns to help you ideate, design, monetize, scale, and manage platforms in your organisation. Suitable for entrepreneurs, executives, product managers, and business leaders, you can learn from more than 200 company examples to maximise value in your business.

You can also find additional content online including videos, a platform canvas and a white paper to delve deeper.

"A great source of inspiration and an actionable toolkit to rethink your business." Dr. Tanja Rückert, CDO & member of the board of management of Bosch Group

"I highly recommend this for teams and leaders who wish to understand platform business and make changes in their organizations." Geoffrey Parker, Charles E. Hutchinson '68A Professor of Engineering Innovation, Dartmouth College; Fellow, MIT Initiative on the Digital Economy; co-author of Platform Revolution
Details
Weitere ISBN/GTIN9781292734286
ProduktartE-Book
EinbandartE-Book
FormatEPUB
Format Hinweis0 - No protection
Erscheinungsjahr2024
Erscheinungsdatum02.01.2024
Auflage1. Auflage
Seiten296 Seiten
SpracheEnglisch
Dateigrösse7233 Kbytes
Artikel-Nr.13406320
Rubriken
Genre9200

Inhalt/Kritik

Inhaltsverzeichnis
PART ONE - Platform business innovation

1. The logic of platforms

2. Fundamental types of platforms

3. The Platform Navigator in a nutshell



PART TWO - The 88 patterns of the Platform Business Navigator

4. Ideate: Patterns to identify a platform opportunity

5. Design: Patterns to create and deliver value as a platform

6. Monetize: Patterns to capture value as a platform

7. Scale: Patterns to scale a platform

8. Manage: Patterns to manage a platform



PART THREE - Finished reading? Let's get into action

9. A canvas to bring everything together

10. Working with the pattern cards

11. Further reading
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