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Services Marketing Cases in Emerging Markets

An Asian Perspective
BuchGebunden
184 Seiten
Englisch
Springererschienen am15.09.20161st ed. 2017
This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies.mehr
Verfügbare Formate
BuchGebunden
EUR74,89
BuchKartoniert, Paperback
EUR74,89
E-BookPDF1 - PDF WatermarkE-Book
EUR74,89

Produkt

KlappentextThis casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies.
Details
ISBN/GTIN978-3-319-32968-0
ProduktartBuch
EinbandartGebunden
Verlag
Erscheinungsjahr2016
Erscheinungsdatum15.09.2016
Auflage1st ed. 2017
Seiten184 Seiten
SpracheEnglisch
Gewicht446 g
IllustrationenX, 184 p. 28 illus., 24 illus. in color.
Artikel-Nr.37730019
Rubriken
GenreWirtschaft

Inhalt/Kritik

Inhaltsverzeichnis
Service experience and co-creation.- Service branding and Servicescapes.- Transformative services.mehr

Autor

Sanjit Kumar Roy is Assistant Professor, at the University of Western Australia, Australia. His research interests include Services Marketing and Consumer-Brand Relationships. He co-edited Marketing Cases for Emerging Markets. He has published in European Journal of Marketing, Journal of Business Research, Journal of Marketing Management, Internet Research and Journal of Services Marketing among others.

Dilip S. Mutum is Associate Professor of Marketing at the Nottingham University Business School (NUBS). Before deciding on an academic career, Dilip has worked with various organisations in different capacities. This includes a short stint as a sub-editor with The South Review magazine and as the Communications Officer for Consumers International - Asia Pacific office. An avid blogger, Dilip's research interests include digital consumption, social networking, customer relationship management, and social marketing. His primary expertise lies insearch engine optimisation and social media marketing.

Bang Nguyen, PhD, is a faculty member of the Marketing Department at the East China University of Science and Technology (ECUST), School of Business, in Shanghai, China. Previously, he held positions at the Oxford Brookes University and the RMIT International University Vietnam. His research interests include branding, CRM, services marketing, consumer behavior and innovation management
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Herausgegeben:Roy, Sanjit Kumar