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Middle Eastern and African Perspectives on the Development of Public Relations

von
Watson, T.Hrsg.
E-BookPDF1 - PDF WatermarkE-Book
156 Seiten
Englisch
Palgrave Macmillan UKerschienen am06.11.20142014
The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This third book in the series focuses on the Middle East and Africa.mehr
Verfügbare Formate
BuchGebunden
EUR56,00
E-BookPDF1 - PDF WatermarkE-Book
EUR53,49

Produkt

KlappentextThe National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This third book in the series focuses on the Middle East and Africa.

Inhalt/Kritik

Inhaltsverzeichnis
1;Cover;1
2;Half-Title;2
3;Series;3
4;Title;4
5;Copyright;5
6;Dedication;6
7;Contents;7
8;Series Editor s Preface;9
9;Notes on Contributors;12
10;Introduction;16
11;1 The Arab States of the Gulf;20
12;2 Botswana, Zambia and Zimbabwe;37
13;3 Egypt;49
14;4 Israel;66
15;5 Kenya;82
16;6 The Kingdom of Saudi Arabia;98
17;7 Nigeria;112
18;8 South Africa;124
19;9 Turkey;136
20;10 Uganda;153
21;Index;168mehr

Autor

Tom Watson PhD is Professor of Public Relations in the Media School at Bournemouth University, UK. He is also Chair of the International History of Public Relations Conference. Tom researches public relations history as well as practice issues. He is a Fellow of the CIPR and a PRCA Founding Fellow.