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Einband grossRelationship Marketing in Sports
ISBN/GTIN

Relationship Marketing in Sports

E-BookPDFDRM AdobeE-Book
208 Seiten
Englisch
Taylor & Franciserschienen am26.07.2012
Relationship Marketing in Sports aims to discuss and reformulate the principles of relationship marketing and by demonstrating how relationship marketing can be successfully applied in practice within a sports context. Written by a unique author team of academic and practitioner experience, Relationship Marketing in Sports is crucial reading for both students and professionals alike and marks a turning point in the marketing of sports.mehr
Verfügbare Formate
E-BookEPUBDRM AdobeE-Book
EUR74,49
E-BookPDFDRM AdobeE-Book
EUR74,49

Produkt

KlappentextRelationship Marketing in Sports aims to discuss and reformulate the principles of relationship marketing and by demonstrating how relationship marketing can be successfully applied in practice within a sports context. Written by a unique author team of academic and practitioner experience, Relationship Marketing in Sports is crucial reading for both students and professionals alike and marks a turning point in the marketing of sports.
Details
Weitere ISBN/GTIN9781136436161
ProduktartE-Book
EinbandartE-Book
FormatPDF
Format HinweisDRM Adobe
Erscheinungsjahr2012
Erscheinungsdatum26.07.2012
Seiten208 Seiten
SpracheEnglisch
Dateigrösse2658 Kbytes
Artikel-Nr.2802401
Rubriken
Genre9200

Inhalt/Kritik

Inhaltsverzeichnis
Chapter 1. Introduction; Chapter 2. The principles of relationship marketing; Chapter 3. Professional sporting organisations and their relationships; Chapter 4. Relationship marketing in sports - the fan perspective ; Chapter 5. Relationship marketing in sports - the sponsor perspective; Chapter 6. Relationship marketing in sports - the media perspective; Chapter 7. The extended marketing mix of relationship; Chapter 8. Relationship marketing in sports - today and tomorrow.mehr

Autor

André Bühler is Head of Market Research at the world's leading sports research consultancy IFM Sports, Germany. After studying International Business and Management, Business Psychology and Marketing at Nürtingen University (Germany), he obtained a PhD in the field of sports marketing at the University of Plymouth (UK) and worked as a Research & Scholarship Consultant for the Heidelberg International Business Academy. He has published numerous papers on sports management and contributed to various books on sports marketing.

Gerd Nufer is Professor of Marketing and Management at ESB Business School, Reutlingen University and Associate Professor of Marketing at FOM Stuttgart, Germany. Previously he worked as a project leader for an international strategy and marketing consultancy and as a key account manager for a large marketing research company. His research foci are Event Marketing and Management, Sponsorship, Ambush Marketing and Sports Marketing and Management in general.
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Buhler, Andre