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Einband grossBranding Masculinity
ISBN/GTIN

Branding Masculinity

E-BookEPUBDRM AdobeE-Book
108 Seiten
Englisch
Taylor & Franciserschienen am22.01.2016
Branding Masculinity is the first research book to delve into the cultural origins of masculinity in America. By asking men what they consider to be masculine beliefs, attitudes, behaviours, and possessions, the research identifies how contemporary American men form their sense of being manly.mehr
Verfügbare Formate
BuchGebunden
EUR79,50
TaschenbuchKartoniert, Paperback
EUR27,50
E-BookEPUBDRM AdobeE-Book
EUR29,49
E-BookPDFDRM AdobeE-Book
EUR29,49

Produkt

KlappentextBranding Masculinity is the first research book to delve into the cultural origins of masculinity in America. By asking men what they consider to be masculine beliefs, attitudes, behaviours, and possessions, the research identifies how contemporary American men form their sense of being manly.
Details
Weitere ISBN/GTIN9781317386056
ProduktartE-Book
EinbandartE-Book
FormatEPUB
Format HinweisDRM Adobe
FormatE101
Erscheinungsjahr2016
Erscheinungsdatum22.01.2016
ReiheRoutledge Interpretive Marketing Research
Seiten108 Seiten
SpracheEnglisch
Dateigrösse4300 Kbytes
Illustrationen40 schwarz-weiße Abbildungen, 40 schwarz-weiße Fotos, 10 schwarz-weiße Tabellen
Artikel-Nr.4579003
Rubriken
Genre9200

Inhalt/Kritik

Inhaltsverzeichnis
List of Tables and Figures Foreword Preface 1. Tracing Masculinity 2. Men's Perceptions of Masculinity 3. What Women Want 4. Masculinity as a Vehicle 5. Weapons 6. Tools for Hand and Head 7. Alcohol and Tobacco 8. Masculine Grooming and Apparel 9. Retail Masculinity or the In-store Man Cave Indexmehr

Autor

Elizabeth C. Hirschman is a Professor of Marketing at the University of Virginia's College at Wise, USA. She is the author of over 250 scholarly publications in the fields of consumer behavior, marketing, advertising, semiotics, social psychology, psychology and anthropology. She is a Past President and Fellow of the Association for Consumer Research and has been named as one of the most cited persons in the field of business and economics by the Institute for Scientific Information.