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Using Artificial Intelligence in Marketing

How to Harness AI and Maintain the Competitive Edge
TaschenbuchKartoniert, Paperback
224 Seiten
Englisch
Kogan Pageerschienen am03.02.2019
Presents a cutting edge, strategic framework to help marketers capably and confidently integrate artificial intelligence into unparalleled marketing practice.mehr
Verfügbare Formate
BuchGebunden
EUR112,50
TaschenbuchKartoniert, Paperback
EUR30,00
E-BookEPUBDRM AdobeE-Book
EUR31,49

Produkt

KlappentextPresents a cutting edge, strategic framework to help marketers capably and confidently integrate artificial intelligence into unparalleled marketing practice.
Details
ISBN/GTIN978-0-7494-8339-5
ProduktartTaschenbuch
EinbandartKartoniert, Paperback
FormatTrade Paperback (USA)
Erscheinungsjahr2019
Erscheinungsdatum03.02.2019
Seiten224 Seiten
SpracheEnglisch
MasseBreite 156 mm, Höhe 234 mm, Dicke 17 mm
Gewicht348 g
Artikel-Nr.48169968
Rubriken
GenreWirtschaft

Inhalt/Kritik

Inhaltsverzeichnis
Chapter - 01: The AI wake-up call - The strategic transition of marketing;Chapter - 02: The personalization paradox - Global appetite for AI and the changing customer journey;Chapter - 03: Transformational marketing and AI in tourism - A glimpse at the Asia Pacific region;Chapter - 04: Transformational marketing and AI in Europe - Case studies from telecoms, banking and built environment;Chapter - 05: Transformational marketing and AI in North America - Case studies from banking and retail;Chapter - 06: Transformational marketing and AI in technology and venture capital - With a special focus on the Middle East;Chapter - 07: Framework for success - Democratization of AI;Chapter - 08: The new marketing paradigm - Reinventing the role of marketing, ethics and transparency;Chapter - 09: The future of marketing has arrived - AI´s wider impact on education, policy and politicsmehr

Autor

Katie King is a CEO and Business Transformation consultant with over 28 years' experience. She has advised many of the world's leading brands and business leaders, including Richard Branson, o2, Orange, Accenture, PA Consulting, Arsenal Football Club and Harrods. King has delivered numerous TEDx talks and is a frequent commentator on BBC TV and radio, and is a regular speaker on the international conference circuit.