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AI Strategy for Sales and Marketing

Connecting Marketing, Sales and Customer Experience
BuchGebunden
288 Seiten
Englisch
Kogan Pageerschienen am03.01.2022
Learn how to implement an integrated AI strategy that connects your marketing, sales and customer experience, to achieve and sustain the competitive edge.mehr
Verfügbare Formate
BuchGebunden
EUR121,50
TaschenbuchKartoniert, Paperback
EUR42,50
E-BookEPUBDRM AdobeE-Book
EUR41,49

Produkt

KlappentextLearn how to implement an integrated AI strategy that connects your marketing, sales and customer experience, to achieve and sustain the competitive edge.
Details
ISBN/GTIN978-1-3986-0202-1
ProduktartBuch
EinbandartGebunden
FormatGenäht
Erscheinungsjahr2022
Erscheinungsdatum03.01.2022
Seiten288 Seiten
SpracheEnglisch
MasseBreite 160 mm, Höhe 236 mm, Dicke 27 mm
Gewicht724 g
Artikel-Nr.58202210
Rubriken
GenreWirtschaft

Inhalt/Kritik

Inhaltsverzeichnis
Chapter - 01: AI and the future of work and society;Chapter - 02: Strategic AI tools for marketing, sales and CX;Chapter - 03: How AI is reshaping the world of retail and hospitality;Chapter - 04: Driving change in the automotive and manufacturing sectors;Chapter - 05: Optimizing AI data insights in finance, law and insurance;Chapter - 06: Revolutionizing customer support in the telecoms sector;Chapter - 07: New economic model for the robot revolution;Chapter - 08: A framework for AI success;Chapter - 09: Flourish or self-destruct?;mehr

Autor

Katie King is CEO of AI in Business, a firm that specializes in AI consultancy and training. With over 30 years' experience, she has advised many of the world's leading brands and business leaders, including Richard Branson/Virgin, o2, Orange and Accenture. Based in East Sussex, UK, she is a member of the UK Government All-Party Parliamentary Group (APPG) task force for the enterprise adoption of AI and an Editorial Board Member of the journal AI and Ethics. A regular international keynote speaker, she has also delivered TEDx talks and is a frequent commentator on BBC TV and radio.