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Retail Disruptors

The Spectacular Rise and Impact of the Hard Discounters
TaschenbuchKartoniert, Paperback
264 Seiten
Englisch
Kogan Pageerschienen am03.10.2018
Understand the strategies and business models used by hard discounters such as Aldi and Lidl, and learn techniques to remain competitive as they continue to disrupt the retail sphere.mehr
Verfügbare Formate
BuchGebunden
EUR78,00
TaschenbuchKartoniert, Paperback
EUR34,50
E-BookEPUBDRM AdobeE-Book
EUR33,99

Produkt

KlappentextUnderstand the strategies and business models used by hard discounters such as Aldi and Lidl, and learn techniques to remain competitive as they continue to disrupt the retail sphere.
Details
ISBN/GTIN978-0-7494-8347-0
ProduktartTaschenbuch
EinbandartKartoniert, Paperback
Erscheinungsjahr2018
Erscheinungsdatum03.10.2018
Seiten264 Seiten
SpracheEnglisch
Gewicht403 g
Artikel-Nr.45803561
Rubriken
GenreWirtschaft

Inhalt/Kritik

Inhaltsverzeichnis
Chapter - 01: How hard discounters are disrupting the traditional retail model;Section - ONE: Hard discounter strategies;Chapter - 02: Understanding the hard discounter business model;Chapter - 03: Strategies of key hard discounters: Aldi, Lidl, Trader Joe´s and DIA;Chapter - 04: Hard discounter success around the world;Chapter - 05: The next frontier - dissecting the US grocery retailscape;Section - TWO: Competitive counterstrategies for conventional retailers;Chapter - 06: How are conventional retailers being impacted by discounter entry?;Chapter - 07: How conventional retailers can compete with hard discounters;Chapter - 08: Strategies to reduce procurement costs;Section - THREE: Brand manufacturer strategies versus hard discounters;Chapter - 09: Competition - creating winning brand propositions versus private labels;Chapter - 10: Cooperation - producing private labels for hard discounters;Chapter - 11: Co-opetition - generating successful sales in hard discounter stores;Chapter - 12: A look into the future of disruptive retailingmehr

Schlagworte

THEMA Hauptschlagwort
VLB Haupt-Lesemotiv

Autor

Dr Jan-Benedict Steenkamp is Distinguished Professor of Marketing at University of North Carolina, USA. He is Honorary Professor at the European Institute for Advanced Studies in Management, Fellow of the European Marketing Academy, and Fellow at the Institute for Sustainable Growth at Fudan University (Shanghai). His work has received over 38,000 citations and been featured in the Wall Street Journal , Financial Times and the Economist . Dr Laurens Sloot is Professor of Retail Marketing at the University of Groningen. He founded the EFMI Business School at Erasmus University, which has since developed into a leading educational and research institute.
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