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Amazon

How the World's Most Relentless Retailer will Continue to Revolutionize Commerce
TaschenbuchKartoniert, Paperback
328 Seiten
Englisch
Kogan Pageerschienen am03.11.20212. Aufl.
Gain insights into Amazon's inner workings and the secrets behind its disruptive strategies, to learn valuable lessons that can be applied to retailers globally.mehr
Verfügbare Formate
BuchGebunden
EUR109,50
TaschenbuchKartoniert, Paperback
EUR32,50
E-BookEPUBDRM AdobeE-Book
EUR31,49

Produkt

KlappentextGain insights into Amazon's inner workings and the secrets behind its disruptive strategies, to learn valuable lessons that can be applied to retailers globally.
Details
ISBN/GTIN978-1-3986-0142-0
ProduktartTaschenbuch
EinbandartKartoniert, Paperback
Erscheinungsjahr2021
Erscheinungsdatum03.11.2021
Auflage2. Aufl.
Seiten328 Seiten
SpracheEnglisch
Gewicht496 g
Artikel-Nr.57794394
Rubriken
GenreWirtschaft

Inhalt/Kritik

Inhaltsverzeichnis
Section - 01: It´s an Amazon world;Section - 02: Why Amazon is not your average retailer - Introduction to retail strategy;Section - 03: Pandemic pivots - How COVID upended the retail industry;Section - 04: Amazon´s pandemic power grab;Section - 05: The Prime ecosystem - Redefining loyalty for today´s modern shopper;Section - 06: Retail apocalypse or rebirth?;Section - 07: End of pure-play e-commerce - Amazon´s transition to bricks and mortar retailing;Section - 08: Amazon´s grocery ambitions - Create a platform to sell you everything else;Section - 09: Supermarkets - A brave new era;Section - 10: A private label juggernaut - Here comes the squeeze;Section - 11: Technology and frictionless retail;Section - 12: AI and voice - The new retail frontier;Section - 13: Store of the future - How digital automation will enrich the customer experience;Section - 14: Redefining the store - Shifting from transactional to experiential;Section - 15: Retail fulfilment - Winning the customer over the final mile;Section - 16: The last-mile infrastructure;Section - 17: Conclusion - Peak Amazon?mehr

Autor

Natalie Berg is a retail analyst and Founder of NBK Retail, a consultancy specializing in retail strategy and future trends. Based in London, UK, she was formerly the Global Research Director at Planet Retail, and is a regular conference speaker and media commentator whose views on retail have been published in the FT , Forbes , BBC and The Times . Miya Knights is Global Content Strategist at poq Commerce, with 25 years' experience as an analyst, journalist and editor specializing in retail enterprise technology use. Based in Sussex, she is the owner and publisher of Retail Technology magazine and has appeared on the BBC, Channel 4 and Euronews and commented in The Telegraph, The Times and The Financial Times among others, as well as regularly speaking at or moderating industry events. She has also been recognized as the 2021 Arts & Media Senior Leader by the Black British Business Awards.
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