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Business Plans For Dummies

Making Everything Easier!
BuchKartoniert, Paperback
400 Seiten
Englisch
Wiley & Sonserschienen am01.06.20123. Aufl.
A guide to create a winning business plan from scratch. It gives you what you need to map out your business strategy and stay on course including a sample plan that you can easily adapt for your business. It also charts your course assess the advanced state of your business and where you'd like to take it, and establish achievable objectives.mehr
Verfügbare Formate
BuchKartoniert, Paperback
EUR31,50
BuchKartoniert, Paperback
EUR23,00
E-BookPDF2 - DRM Adobe / Adobe Ebook ReaderE-Book
EUR16,99
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E-BookPDF2 - DRM Adobe / Adobe Ebook ReaderE-Book
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Produkt

KlappentextA guide to create a winning business plan from scratch. It gives you what you need to map out your business strategy and stay on course including a sample plan that you can easily adapt for your business. It also charts your course assess the advanced state of your business and where you'd like to take it, and establish achievable objectives.
Details
ISBN/GTIN978-1-119-94118-7
ProduktartBuch
EinbandartKartoniert, Paperback
Erscheinungsjahr2012
Erscheinungsdatum01.06.2012
Auflage3. Aufl.
Seiten400 Seiten
SpracheEnglisch
Gewicht732 g
Artikel-Nr.18147603
Rubriken
GenreWirtschaft

Inhalt/Kritik

Inhaltsverzeichnis
Introduction 1 Part I: Determining Where You Want to Go 7 Chapter 1: Starting Your Business Plan 9 Chapter 2: Charting the Proper Course 19 Chapter 3: Setting Off in the Right Direction 35 Part II: Sizing Up Your Marketplace 51 Chapter 4: Checking Out the Business Environment 53 Chapter 5: Taking a Closer Look at Customers 77 Chapter 6: Dividing Customers into Groups 93 Chapter 7: Scoping Out Your Competition 111 Part III: Weighing Up Your Company´s Prospects 127 Chapter 8: Establishing Your Starting Position 129 Chapter 9: Focusing On What You Do Best 147 Chapter 10: Figuring Out Financials 163 Chapter 11: Forecasting and Budgeting 187 Part IV: Looking to the Future 215 Chapter 12: Preparing for Change 217 Chapter 13: Thinking Strategically 239 Chapter 14: Managing More than One Product 261 Part V: A Planner´s Toolkit 293 Chapter 15: Planning in Turbulent Economic Times 295 Chapter 16: Making Your Business Plan Work 309 Chapter 17: Learning from Others: A Sample Business Plan 333 Part VI: The Part of Tens 353 Chapter 18: Ten Questions to Ask About Your Plan 355 Chapter 19: Top Ten Business-Planning Never-Evers 359 Index 363mehr

Autor

Paul Tiffany is a management consultant and university professor. Steven Peterson is the founder of Home Planet Technologies, a management training company. Colin Barrow is the author of more than 30 books in the fields of entrepreneurship, business management and international property development.